"Quality City" leads hardware bigger and stronger

What is the ultimate goal of Xingxing City and the strong industrial city in terms of product quality and service quality? What kind of quality strategy has Yongkang adopted to boost industrial development and economic development? Yang Kezhong, director of the Bureau of Quality and Technical Supervision of Yongkang City, said that Yongkang City has actively carried out the work of “quality and strong city” and has implemented three major strategies, including brand strategy, standardization strategy and intellectual property strategy.

Famous Brand Strategy: Emphasizing Brand Building and Enhancing the Impetus of Industry Development Yang Kezhong introduced that in recent years, Yongkang City put forward the slogan of “Hardware City” as a “brand capital”, and continued to increase efforts in brand name cultivation and quality improvement.

The first is to create a national brand of regional brands. After acquiring the national brands such as “China Gate Capital”, “China Leisure Sports Car Capital” and “China Cup City”, Yongkang won the “China Home Cleaning Tools Capital” and “Chinese Hardware City” in 2011. "The honorary title. This year, it also succeeded in striving for "the capital of China's electric tools" and "China's hardware capital."

The second is to solidly promote the creation of regional international brands. In 2011, the Yongwushao Hardware Industry Cluster Demonstration Zone (“Yongkang Hardware”) was listed as the pilot unit of the international brand of regional industrial clusters in Zhejiang Province. Yongkang takes this as the starting point, strengthens strategic planning, builds a brand economy, forms a benign and interactive development pattern of cluster brands, corporate brands and industrial brands, creates a good atmosphere for the establishment of regional international brand pilots, and gradually realizes the establishment of “Yongkang Hardware”. The goal of international famous brands. At present, Yongkang has accumulatively obtained 9 government quality award companies. There were 7 companies that had won Chinese brand names and received 52 Zhejiang famous brands. Yongkang's brand-name products and well-known trademarks were ranked among the highest in Zhejiang province.

Standardization strategy: Advocate standard lead, seize the development of the industry, "the third-rate enterprises do the product, the second-rate enterprise do the brand, the first-class enterprise do the standard", Yang Kezhong said, the technical standard is the core element of the industry development and market competition, is to promote the quality of the industry The important means of promotion. In terms of standard setting, according to the characteristics of the development of Yongkang hardware industry cluster, Yongkang Bureau of Quality Supervision guided companies and industries to establish corporate alliance standards and industry standards to seize the commanding heights of development, and achieved good results, and reflected the strong sense of leading formulation and standards. Formulate a wide range of features.

For example, he said that Hongda Group Co., Ltd. was the first drafter of the national standard "impact drill" and "electric circular saw" and participated in the revision of eight industry standards for electric tools. According to incomplete statistics, Yongkang City has 45 companies or units, 75 people participated in the formulation of 38 national standards and 26 industry standards.

Intellectual Property Strategy: Strengthening independent innovation and injecting development vitality into the industry. The initiative of independent innovation of enterprises is inseparable from the protection of intellectual property rights.

Yang Kezhong introduced to the writer that they actively encouraged enterprises to upgrade their products and upgrade their quality through scientific research, innovation, and technological transformation. They also promoted the construction of “national intellectual property counties projects” and “provincial intellectual property work demonstration cities”, focusing on implementation. Major science and technology projects, accelerate the construction of scientific and technological innovation platforms, establish and improve corporate intellectual property rights systems, actively cultivate intellectual property-dominated enterprises featuring patents, trademarks, copyrights, and standard development, and strive to improve the ability to create, use, protect, and manage intellectual property rights. Promote the growth of intellectual property and quality.

In Yang Kezhong's opinion, the difficulties in the implementation of the strategy for strengthening the city's quality are mainly reflected in the unbalanced development of the work in the city with strong quality, including regional imbalances and unbalanced industries. Pilot towns, industrial parks, and pilot industries have been working in the forefront of the city's quality and strength. The relatively backward economy of towns and towns has lagged behind. He said that the breakthrough to solve the problem lies in the establishment of the top three product quality, through industry pilots, regional pilot pilot, in the city to further strengthen the work of quality and strong city, leading the industry bigger and stronger.