The new direction of hardware tool industry development

The active exploration of the Chinese hardware tool industry also gives a new direction for the future development of the hardware tool industry. Comparing with the development of the international hardware tool industry and the status quo of the Chinese hardware tool industry, the hardware tool industry will face the market, participate in international competition, and target the world. Advanced, active adjustment of product structure, and expanding the space for competition is the development of China's hardware tools.

Hardware tools industry faces five major changes 1. To change the current hardware tools coarse copy production model, to the transformation of boutique hardware Most of the products produced by Shanghai tool companies are old faces, rough processing, low energy levels, high energy consumption, most companies The carbon steel material used as a hardware tool produces a substrate. The profit of the product is about 8-10%. The profit of a wire cutter and a wrench is only a few cents. The selling price is only under 10 yuan, while the raw materials used in the production of foreign hardware tools are mainly chromium-vanadium alloy steel. The price of fine hardware tools produced is about 100 yuan, and the price difference is 10 times. This is in no way commensurate with the status of the Shanghai metropolis. Both domestic and foreign businesses and advanced manufacturing industries are expecting high-grade products.

2. To change the old faces of current hardware products, to transform China's hardware and tools products into a vast space for development, with reports that a company in the United States Sionang tools company has production and distribution hardware tools more than 3,000 kinds of species, tens of thousands of specifications , which is equivalent to 6 times the total number of China's tool products, so do not stare at old products, old faces, and open ideas. If there is no major breakthrough in variety and style, it will not be able to adapt to the requirements of the international and domestic markets. The variety and quantity of hardware and tools products must increase substantially. The degree of development of new products should be increased to fill gaps in hardware and tool products. The tool industry can have new vitality. In this regard, Danaher Tool (Shanghai) Co., Ltd., Shanghai Changqing Electric Industrial Co., Ltd., Shanghai Junma Pneumatic Tools Co., Ltd., and Shanghai Wosch Horticulture Co., Ltd. are at the forefront. There are new products every year and development is occurring year after year.

3. To change the traditional sales model to the modern sales network to establish a modern marketing system, to do seven extensions, first, to the domestic first-class fair, first-class hardware city extension, so that the product becomes a comprehensive "display, exchange "Cooperation" platform. The second is to extend internationalization and attract more foreign customers with preferential policies. The third is to extend to the intangible market, gradually realize the extension of e-commerce online transactions, and establish an online market. The fourth is to extend to the distribution market. The fifth is to extend the chain market, establish unified names throughout the country, unify the logos, and unify the distribution of the chain submarkets. Sixth, it extends to the equipment industry. Seventh, the establishment of marketing agencies in foreign countries has made it a forward position for products to be pushed into the field.

4. To implement the brand strategy, Luo Baihui, a marketing expert of well-known brands in the hardware mold industry, believes that companies should formulate brand building plans, increase investment in technology re-election and technological innovation, and improve product quality to the “special, refined, special, and new” brand. The direction of development in order to attract market attention, as a jade, is among the world's brand forest.

5. It is necessary to change the phenomenon of “single fight alone” of current hardware tool manufacturers and take the road of joint and cooperative brands.

Now that our country’s industrial development is changing with each passing day, hardware and tools must keep up with our country’s industrial development to meet the changing needs of all industries and industries. Like the “Shida” brand, we can produce superior products by uniting with the best production companies in China. With an increase of 30%, last year's boutique hardware alliance gathered the best hardware tools to participate in the international exhibition of Shanghai shipbuilding industry and mold industry is a good form.

At present, China is in a period of economic transition, and the development of the hardware and tools industry is also facing major adjustments. We believe that with the development of the reform over the past 30 years, as long as we take the scientific development concept as our guideline, accelerate the change in the development mode and structural adjustment, and grasp the opportunities for development in the face of adversity, the appearance of the hardware and tools industry will surely take a new look.