The professionalization of rustic tiles is a trend

September 12, 2009 Sogou, Rome Leo Royal Stone New Product Conference was held in Foshan, Guangdong Province, after the conference, Sohu home ceramic sanitary channel interviewed the deputy general manager of Rome Leo Wu Lisheng.

Simultaneously launching "Royal Stone" new products with the market

[Sohu Home]: Hello Wu! What information would you like to convey to our designers, consumers, and distributors through this new product launch?

Wu Lisheng: This time, the conference was mainly aimed at the future positioning of the entire Romeo Leo brand. A brand cannot rely on products alone, and agents alone are not enough. Only by continuously adding products that are more needed in the market can they lead the market. Only when there is a certain influence in the market can we achieve Synchronize with agents and synchronize with the market.

[Sohu Home]: The new products displayed today are basically aimed at relatively high-end markets.

Wu Lisheng: In the past two years, the Rome Leo market has been gradually pulled up. Today, we also have such a need for the terminal market, and we also hope to pull the brand up. The positioning of our brand is better than that of the product, and the display style is also good.

[Sohu Home]: Today, Rome Leo also made a series of promotional activities, hoping to further strengthen a brand image?

[Wu Lisheng]: Mainly from these points, we must first cultivate our internal strengths, and then how to promote our business to the end market. In this market, we think of a lot of ways to map the world, such as the top level of Sohu.com. The cooperation of the media, our selection of designers from Rome Leo, and the promotion of our brands’ brand awareness and heights through activities such as the launch of a happy family selection.

National Day Promotions Give Back to Consumers: 10 Million Discount

[Sohu Home]: This year marks the 60th anniversary of the National Day and is also the celebration of the tenth anniversary of Rome Leo. Will we introduce some preferential measures for consumers during the National Day?

Wu Lisheng: This year marks the 60th anniversary of the country and is also the tenth anniversary of our Romeo Leo. Actually, we have started to plan some events last year in the planning of this year's Romeo's tenth anniversary. To tell the truth, a brand goes After ten years is not easy, it is easy to create a brand, but it is not easy for a brand to go through 10 years. We, Romeo, took this opportunity of 60 years of Daqing this year and hoped to give back to society. So in this year's Golden Week, we discussed in advance how to return our vast numbers of consumers. In cooperation with Sohu.com, the top ten happy families were selected. Select those users who have used our Romeo Leo products. How will we give back to those who are ready to use? The feedback is mainly reflected in a promotional event that marks the tenth anniversary of our Romeo Leo. The density of this promotional activity is relatively large. It can be said that it is a big promotion and we will monitor the agents of the terminal. We hope to direct these benefits. Users who feed back to the terminal. This event will be held nationwide.

Demand is bullish on domestic sales this year

[Sohu Home]: As a goodfeel of home building materials, which is closely related to the real estate industry, what has been the impact of the recent increase in house prices on our home building materials business?

[Wu Lisheng]: This is what I personally think. Actually, starting from last year and starting in the second half of last year, everyone who came to Europe to see it was indeed a financial crisis and financial crisis. When it came to China, many people did not feel that they were doing well. They all felt that the market was difficult to do. There was an excuse to say that the financial turmoil came. Therefore, it is normal for us to do a bad job. We do not have specific people to do well. it is good. In fact, any company can do a good job if it wants to do well. The first thing to do is to position the brand well. Every link and every detail must be done well. At the beginning of this year, we also analyzed that, in fact, the domestic demand in the domestic market is quite large. First, the financial crisis is mainly affecting export-oriented enterprises. Those enterprises will be more difficult. In fact, domestic demand is so great that many companies Nothing will be affected, but the business will be even bigger and better. No matter if it is a low-end product or a high-end product, it is a very popular product. The market demand is also relatively large.

At the beginning of this year, many real estate companies said that housing prices will decline, and some big cities are actually declining. But often in this process, the business is not necessarily good. The Chinese people have a habit to buy or not buy, say, Dongguan. Last year has been rising, the growth rate is very fast, and those real estate developers will not be sold. In the first and second quarters of this year, compared to last year's sales of chinaren, so the so-called crisis is all speculation. In other words, we must do building materials with the direction of real estate. Going, their business is equal to the number of people buying a house, as long as the number of people buying a house, there are many people who use our products. Whether it is the developers who use our products or the last person to buy our products, they will eventually choose building materials products. There are many people who buy houses, and our business is certainly good. It depends on how you do the sales of the terminal. In fact, I think this year's market demand is very large. Very simple, a lot of new plants, the original plant will increase the production line, which is equal to a large output. Or the production capacity of the old production line is too low. After the original 67,000 square meters of the original day were transformed into more than 10,000 yuan per day, the growth in the medium-sized volume is still relatively large. So I think the whole domestic sales situation this year is very good.

Antique brick is more and more professional is a trend

[Sohu Home]: There have been some disputes in the industry recently. Some people think that antique bricks will become more and more specialized. Others think that antique bricks will gradually die out. Whether they are antique bricks or polished tiles, they all end up in “bricks.” How do you do? Looking at the future development trend of the antique brick industry?

Wu Lisheng: First of all, I very much agree with what you just said. Antique bricks and polished bricks are all making bricks. This sentence I can also agree to this, are bricks, but more and more professional antique tiles is definitely a trend, because if you do not make any product to do professional Sogou, where the way to go after? How to plan? How to achieve a hundred years of brand?

Let me give you an example. Now that China is a developing country, it can be said to be a rapidly developing country. If we say we want to do anything now, for example, today we are doing ceramic tiles, and tomorrow we will hear that sanitary ware can be sold. Going to make sanitary ware, the aluminum profiles that we hear the day after tomorrow are good for selling. We do aluminum profiles again, but a company and its strength are limited. Even if you have such abilities and strengths, your management cannot keep up with it. It is also a problem. . Now why should we pursue a professionalism? We want to do a product to perfect it. We want to be a product with individuality. We don't want to see what people do well, because when you do, they don’t necessarily have to be professional. You don't want to do anything when you want to, but you can't have a brand for a hundred years.

[Sohu Home]: Are you still not quite sure of a comprehensive company that makes ceramic tiles and sanitary wares?

Wu Lisheng: Do not agree with it for the time being. Now we can also look back and look at the brand of ceramics. How about a piece of ceramic tile? But doing well with ceramic tiles and going to a sanitary ware is not necessarily a successful case.

[Sohu Home]: In the last two years, natural stone products have become more and more valued by companies and consumers.

[Wu Lisheng]: In fact, I personally feel that all along, the bricks are inseparable from the pursuit of the real stone. In fact, before all of us did crystal tiles in the pursuit of such lines and patterns, but due to the limitations of the equipment and technical limitations, or the limitations of the material at that time, the effect is not achieved this kind of stone effect. As we all know, precious stones are becoming increasingly scarce. What is the amount of stone used in the United States? There may be no way to count it out. Where does a good stone appear in front of us? Mainly some high-grade places, five-star hotels and villas are all these places. It proves that this product is good, it is better on the senses and above, and it has a high grade, so it has been inseparable from the ancient to the modern. For example, some of the churches in foreign countries like the Dragons and Babies, churches or royal palaces hundreds of years ago have long used this type of stone. Even now, you seem to think that the more you look, the more valuable you are. This is its value. And its value lies. Since resources are limited, then our descendants can't enjoy these things. They need to be artificially created. Then we must pursue a perfection, pursue a truth, and take those materials back to imitate it and pursue truth. Why did two bursts of bees come out in two years? In fact, it can be said that this is also a corporate social responsibility. Because first of all, he does business and knows that there is such a demand in the market. If you can develop these products, you are not afraid of not having business to do. It depends on your level of research and development. In fact, it is not these two years. In the past few years, some research institutes or research institutes have focused on pondering these things. Only after two years have they matured slowly. The products we have now introduced have actually been studied for a long time. We have carefully selected the colors, carefully selected stone textures, and our technology and equipment have been fully integrated. Not bad. This dared to launch the market. When these are still immature, you are hard to come out or not. Because the labor, material resources and resources for the development of a new product are very large. For each company, if such capabilities and resources are not yet available, it will be a drag on a company.