Collective mark is not a new thing. It usually refers to an industry association or other collective organization composed of many natural persons and enterprises to jointly apply for a trademark and use it together. Collective trademarks are widely welcomed by small and medium-sized hardware companies and industry associations because they can form quantitative advantages and achieve economies of scale.
However, collective marks have imposed stricter requirements on enterprises:
I. Collective business standard entry system
It is not the right to use the collective mark automatically within the geographical area indicated by the collective mark. It must be approved by the industry association to achieve certain qualifications before it can be used.
It is understood that after the approval of the first “collective trademark†and “Jinsha Hardware†in the hardware industry, the hardware companies in Foshan will take the lead in formulating the regulations for the entry and quality inspection of SMEs. Only after joining the association can the “Jinsha Hardware†trademark be used. Prevent the abuse of collective marks.
Second, the leading enterprises take the lead
Companies with stronger strengths will have their own brands. Their energy is often in the operation of their own brands, and the use and management of collective marks is in the hands of relevant industry associations. It is necessary to promote the use of regional brands to enhance the influence of regional brands.
For example, the “Xinchang Bearing†brand organized the mobilization meeting for the promotion and use of Zhejiang regional brand-name signs, and deployed and implemented the “Xinchang Bearing†Zhejiang regional brand-name logo promotion work. Visiting the leading enterprises in the industry, and taking the lead in using the “Xinchang Bearing†Zhejiang regional brand logo among leading enterprises. Supervise the Bearing Industry Association to mobilize members to actively use regional brand names.
Third, through the guidance of scientific and technical personnel, to help enterprises improve quality
The advantage of applying for a collective mark is to effectively combine the production and management capabilities of all individual members by jointly using a unified trademark without changing the individual membership, thereby forming a quantitative advantage, saving costs, achieving economies of scale and protecting the industry.
In the case of already possessing a collective mark, it is necessary to continuously assist the enterprise in quality management, standard measurement, inspection and testing, and technological innovation through the supervision and guidance of industry associations.
Editor's note:
The collective mark of the hardware industry “looks beautifulâ€, can it be used in the actual use? Let us wait and see.
However, collective marks have imposed stricter requirements on enterprises:
I. Collective business standard entry system
It is not the right to use the collective mark automatically within the geographical area indicated by the collective mark. It must be approved by the industry association to achieve certain qualifications before it can be used.
It is understood that after the approval of the first “collective trademark†and “Jinsha Hardware†in the hardware industry, the hardware companies in Foshan will take the lead in formulating the regulations for the entry and quality inspection of SMEs. Only after joining the association can the “Jinsha Hardware†trademark be used. Prevent the abuse of collective marks.
Second, the leading enterprises take the lead
Companies with stronger strengths will have their own brands. Their energy is often in the operation of their own brands, and the use and management of collective marks is in the hands of relevant industry associations. It is necessary to promote the use of regional brands to enhance the influence of regional brands.
For example, the “Xinchang Bearing†brand organized the mobilization meeting for the promotion and use of Zhejiang regional brand-name signs, and deployed and implemented the “Xinchang Bearing†Zhejiang regional brand-name logo promotion work. Visiting the leading enterprises in the industry, and taking the lead in using the “Xinchang Bearing†Zhejiang regional brand logo among leading enterprises. Supervise the Bearing Industry Association to mobilize members to actively use regional brand names.
Third, through the guidance of scientific and technical personnel, to help enterprises improve quality
The advantage of applying for a collective mark is to effectively combine the production and management capabilities of all individual members by jointly using a unified trademark without changing the individual membership, thereby forming a quantitative advantage, saving costs, achieving economies of scale and protecting the industry.
In the case of already possessing a collective mark, it is necessary to continuously assist the enterprise in quality management, standard measurement, inspection and testing, and technological innovation through the supervision and guidance of industry associations.
Editor's note:
The collective mark of the hardware industry “looks beautifulâ€, can it be used in the actual use? Let us wait and see.
Foshan City, Nanhai District Huidexing Stainless Steel Products LTD., , https://www.huidexing.net