Wallpaper also plays "cottage"

Nowadays, the popularity of wallpaper has also made the building materials market appear many phenomena posing as foreign brand wallpapers. There are many trickery behind glossy wallpapers. Recently, Ms. Yuan is preparing to post wallpapers for her new home to beautify the interior environment. But after visiting a wallpaper shop, she is paralyzed. Many of the wallpapers flaunted by foreign brands are foreign brands that make people look like books. They have no choice at all. Shanghai Office of Rouran wallpaper manager Chen reminded that the wallpaper market has many tricks. Consumers should be wary of "Forest Edition" wallpaper.

Foreign goods, domestic and foreign goods are difficult to distinguish between "import" has become a major selling point for wallpaper business sales. The imported brand wallpapers claimed by merchants are much more expensive than domestic wallpapers, ranging from a few hundred to several thousand dollars.

In Yishan Road, there are several stores that sell wallpapers. I see that almost every store can come up with dozens of thick “sample books” and provide hundreds of samples for consumers to choose. These wallpapers are almost all of the "foreign brands." Among the products enthusiastically recommended by the merchants are Belgium, Sweden, Japan, South Korea, the United States, and the United Kingdom. However, the samples on the back of the wallpaper are full of intangible texts. Can't see products marked with Chinese characters.

The author saw a roll of wallpaper imported from Italy at more than 1,000 yuan in Rouran wallpaper. The packaging is very beautiful. Not only the brand's logo but also a note with bar code and product description printed on it. Manager Chen introduced that consumers can ask businesses to come up with a variety of products of different designs of the same model to see whether the barcode is the same. If the barcodes are all the same, it is counterfeit goods. "Regular products different models in different colors have different bar codes, which country would produce printed text which country, as well as detailed consultation phone manufacturers and address."

Manager Chen told the author that taking the Japanese wallpaper as an example, the real imported wallpaper will be printed with “made in JAPAN”, and the wallpaper with “cottage version” will be printed with “design in JAPAN”. "Now the market price of imported non-woven wallpaper in between 700-1400 yuan, claiming that only sell imported goods 200-300 is basically made in China." Chen case said.

Environmental performance, after-sales service can not "cottage"

Although the cottage wallpaper wallpaper cottage pattern of the pattern, but in the environmental performance of the wallpaper, the cottage wallpaper is difficult to reach. Big brand products are basically subject to strict quality certification, and only big brands will invest a huge amount of research funding to develop technologies to eliminate pollution. This is a “knockoff cargo” that cannot be achieved.

Pre-sales and after-sales service of wallpapers can not be ignored. In terms of pre-sale services, the sales personnel of the brand stores have received professional training. They will provide consultant-style help based on the home style and aesthetic preferences of consumers and describe in detail how to choose special-purpose rubber powders and supporting base films to achieve the best. Environmental standards and paste effects. The pre-sale service of the cottage wallpaper is well-established, but when problems arise and go to the seller, they all say that it has nothing to do with the quality of the wallpaper. Everything is a construction issue.

Therefore, in the premise that it is not sure whether the product you are purchasing is imported or not, it is recommended that consumers purchase products of some influential large companies in the country: On the one hand, most of the imported products are currently sold by some dealers. From the perspective of after-sales service, domestic large companies are more secure; on the other hand, domestic strong wallpaper companies, from production equipment, raw materials, and processes, are manufactured to European market standards and their quality has reached the international level.

“Fortress”, to combat or indulge The concept of “cottage” abounds today. “Fortress mobile phone”, “Forest computer” and “Cottage star” are overwhelming. In China, “cottage” seems to have become a kind of culture, and this culture is also The wallpaper industry is also being performed in the "fire." In the market, you will always see a variety of “foreign brands” wallpapers. Introducing the entire body of foreign languages, you can hardly see the Chinese-language product description.

"No matter if it is a wallpaper or other soft packaging industry, there is a phenomenon of shanzhai." Manager Chen said, “Whether it is the wallpaper of our 12 imported series or the domestically produced Rouran wallpapers, we are all facing the same situation – they are being copied.” It is understood that new products have just been listed and that within half a year’s time, “There will always be artificial "The same product", but in the quality, environmental protection, wear and other aspects are indeed satisfactory. However, this has become a consensus in the industry because everyone can't stop the fate of "being a cottage."

However, the road to rights protection is extremely difficult. “High coordination costs, long time spent on investigations, and less compensation received” make people in the industry feel helpless. Rights protection or indulgence? The domestic first-line wallpaper brands choose to defend their rights. “As enterprises actively protect their rights, they also need industry associations to establish a regulatory system to promote the development of the industry,” said a person in charge of a well-known wallpaper brand.

The cottage, hit or indulge, is really a problem for the wallpaper industry!

TIPS

How should consumers identify genuine and fake imported wallpapers?

1. Look at the "bar code" argument. The regular brands imported from Europe and America generally use "bar codes" as their ID cards, and each roll has an independent barcode. If not, then it is definitely not imported; if so, take out 4-5 wallpapers and compare them to see if the number of bar codes on each package is the same. If it is the same, it must be false.

In addition, the bar code is mainly composed of a 12-digit product code and a 1-bit check code. The first two digits of the product code are country codes, such as 00-09 for the United States, 30-37 France, 40-44 Germany, 45-49 Japan, 69 China, and 80-83 for Italy. Therefore, it is certain that the barcodes headed by "69" are made in China. Everyone must buy them carefully to prevent them from buying counterfeit goods.

2. There is no Chinese logo, and products with unknown origins are stipulated in China's "Product Quality Law." Imported wallpapers must have a Chinese description of origin, specifications, and manufacturer. No matter which brand of imported wallpaper, the Chinese logo should be on the outer packaging of the product, otherwise it is very likely to be a “cottage” or an unknown product.

3, inspection of imported wallpaper shipping documents In general, the original imported wallpaper has ***, ocean bills of lading, packing list and container invoices, in order to more confidence, it is best to allow businesses to provide these documents, together to verify some, and then go online Browse the website of these brands, and you can see the real imported wallpaper at a glance.