In the selection of children's furniture brands, the home store will combine its own positioning to select a certain level of children's furniture brands, and pay special attention to the design problems of these brands of children's furniture. For example, whether safety is considered in product design and whether it meets standards in environmental protection.
According to the relevant person in charge of the home store, when considering the admission of children's furniture brands, the store itself generally chooses the well-known children's furniture brands, and also meets the environmental protection indicators of children's furniture in product design.
In the question of how to choose the children's furniture brand to enter the store, the home shopping mall also starts from the source to ensure the quality and pass through.
First of all, the environmental protection of children's furniture must meet the testing standards of relevant national departments, and special attention should be paid to children's furniture that truly meets the real needs of children, so as to provide children with the best choice in the market.
In addition, according to reporters, the mall firstly, through rigorous market research, understands the local real demand for children ’s furniture products, and then designs for this demand. They have good performance in environmental protection and safety, and Only through a full range of inspections can we finally enter the mall for sale.
Event renovation store pays more attention to children's growth
Recently, when reporters visited many home stores, they found that unlike many stores selling children's furniture in previous years, this year, more home stores have paid more attention to the growth of children, and launched various activities that help children grow. .
According to the survey, 78% of parents expressed great headaches about how to store toys. It is very important to cultivate children's own awareness of storage from an early age.
1 Definition of children
Everyone is surrounded by children, but not everyone is clear about the age of "children". The “School Teachers†nationwide on the issue of “definition of children†in a series of publicity activities for the Convention on the Rights of the Child jointly conducted by the Office of the State Council Women ’s and Children ’s Work Committee and China Women ’s News from November 1997 to October 1998 In the survey conducted in ", the analysis of the results of 1496 valid questionnaires found that: 6.45% of people thought that they were under 12 years old, 12.9% thought that they meant people under 15 years old, and 35.4% thought they were Refers to people under 16 years old, the correct answer is that people under 18 years old accounted for only 45.16%. The term "children" in the United Nations Convention on the Rights of the Child means "anyone under the age of 18, unless the applicable law stipulates that the adult age is lower than 18 years." And that each child is an independent individual, It is also part of the family and society. Children enjoy all the rights of one person. The UN's definition of "children" also makes our furniture manufacturers understand the role of children's furniture, so the development of products should be targeted and differentiated.
Childhood, broadly, can be divided into three age groups: preschool (0-6 years), primary school (6-12 years) and secondary school (12-18 years); subdivision can be divided into: infants (0 Years -1 years), young children (1 year-3 years), children (4-6 years), middle children (7-12 years), older children (13-18 years); divided by gender Boy and girl.
Therefore, the children's furniture market should be subdivided, and the product types and functions should be able to meet the needs and preferences of children of different genders in different stages. And physiological changes can also be adjusted and changed in function, extending the life cycle of furniture.
Take a crib with a guardrail as an example; when the child cannot crawl freely, the guardrail only needs to be adjusted to a height suitable for the mother to breastfeed and to take care of the baby. The diaper changing work can be completed on the matching cabinet, and at the same time, the daily items for the baby can be stored in the cabinet. When the baby can stand and walk, the guardrail can be fully raised, and after the child is six or seven years old, the guardrail is removed, and then the detachable bed leg is removed into a section, which becomes a comfortable children's sofa, and the cabinet beside Can be used to collect toys. In addition, the youth furniture brands of Guangdong Evergrande Furniture Group: "I love my home" and "more love", have also developed gender-based youth furniture, and segmented the market. This is a welcome progress.
2 The huge children's furniture market
There are more than 300 million children under the age of 16 in China, of which 171 million are under the age of 6 and 171 million are between the ages of 7 and 16, accounting for a quarter of the national population. Among them, only children account for 34% of the total number of children. However, the proportion of China's children's furniture in the furniture market is only about 5%, and there are less than 200 professional children's brand manufacturers. This is very disproportionate to the proportion of children accounting for about 4/1 population, and vice versa also shows the huge potential and space of the market.
A recent survey of the domestic urban furniture market shows that about 4/10 of the households have children with their own single rooms and furniture, and 46% of households have the desire to purchase children ’s furniture. This shows that the children ’s market needs to further develop marketable products. The key point is not the bright colors and cartoon patterns, but the practicality, safety, puzzle and functionality. It is worth noting that furniture companies should investigate the type and area of ​​the children's room, design for the type and specific area of ​​the type, easy to place, and arrange functional partitions reasonably to facilitate parents to purchase. In marketing, children's furniture can be displayed and publicized through different types and sizes, and professional brochures can be produced to provide effective services for parents. For example, how to choose children's furniture, how to match colors, and how to display them for different types of houses? How to decorate, how to maintain, etc.
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