Analysis on Several Misunderstandings about Anti-theft Alarm Industry Propaganda

Due to the economic development in recent years, people’s living standards have been continuously improved, and at the same time, the gap between the rich and the poor in society has also been created and the social instability has increased. In order to ensure people’s property and personal safety, high-tech defense systems quickly entered the homes of ordinary people and created a huge wealth of space for the security market. In order to bring their products to market, individual companies have excessively exaggerated their companies and products, making the market's products pros and cons. It is now pointed out that the more typical points are to avoid misleading consumers' operators and consumers.

1, excessively exaggerating the application of "product quality liability insurance" Fan

Now it is often seen that the company’s publicity product is covered by the insurance company’s “product quality liability insurance.” In fact, this is just a publicity gimmick for the company, and it only bears the “fire and explosion” of the product itself during use. The type of insurance caused by property damage and personal injury (a little bit of electronic knowledge will know that electronic products with an input voltage of 12V or less will never happen in these two cases) and will not be included in the use of the product. Lost, looted, etc. This matter was known to the Chinese insurance company.

2. Overwhelming advertising

Nowadays, it is often seen that over-the-top advertising campaigns of certain enterprises, television, newspapers, radio, books, magazines, etc. are nothing wrong with products that must be promoted and promoted to introduce products to everyone's cognition. However, we all know that anti-theft alarm systems require a very professional company to design and construct, not directly facing the end-user consumer products. So much of the cost of advertising is to end users to bear or the project provider to bear?

3, fraud sales, agents

"Hot selling agents, Wanted agents" "XX products, creating the last batch of wealthy people in the security industry," "The country's first X franchise stores opened" ... ... These words are familiar with it, vendors can see about 20 a day or so advertisment. At present, some manufacturers do not work hard on development and quality, and engage in the promotion and sales model of phase-to-phase marketing. They use the method of developing agents—developing secondary agents—a franchise—to limit the task and shift the risk. Of course, the interests of producers have certainly not been compromised.

There are also some manufacturers who want to sell more products, in the case of the previous sales model to replace the product name and packaging and then act as an agent seller. The manufacturer’s sales have gone up, but the market is all about competing with its own products and it’s hard for these vendors and agents.

4, excessive exaggeration of product performance

“Detector Zero False Positives”? Propaganda own product is an absolute zero error alarm (now that international military products can not be completely guaranteed to be zero false alarms), many products in order to reduce the detector sensitivity in exchange for reducing false positives The practice is absolutely inadvisable, because the seriousness of underreporting is definitely greater than the false positives.

5, excessive promotion of product low prices
Everyone knows that the main part of electronic products is electronic components (first-class products are "branches" and second-grade goods are "pounds"). The price of some products is actually lower than the cost price of products, and the quality of such products can be imagined. Remember: Good products must not be too cheap, and it's impossible to mess with your pies and just hit your head.

6, excessive publicity wireless products

The performance of wired products is stable, and wireless products are easily installed. It is hoped that the majority of operators and consumers must polish their eyes when selecting products. The same level of wireless product stability, double reporting rate (false positives, false negatives) is certainly not as good as wired products. Wired products must have professional companies to perform construction operations and programming (this is also part of the profits of the engineering company). In fact, many wireless products can be bought home to see the manual operation.

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