Ceramic bathroom cottage profit decline culprit

In view of the prevalence of the Chinese Shanzhai style, there are more and more cottage products, and companies with independent innovations immediately appear as new products. This confusing business atmosphere has hit many large companies. As a result, many companies no longer easily design new products, because companies spend a lot of manpower and material resources to design a new product, although the high price but because of the need to pay for the early recovery of funds is understandable. However, once the imitation products appear, they can almost be confused in style, and the price is low. Many consumers have purchased imitation products. In addition to relying on the moral constraints of the company itself, market chaos still needs more power to change.

Imitation goods and genuine products are indistinguishable from genuine products. Counterfeit products in the ceramic sanitary ware industry are very different from counterfeiting in other industries. If counterfeit products in other industries are closely observed and carefully compared, they can also distinguish between male and female. Such as the world's top luxury brand Louis Vuitton handbags in the domestic copy of the goods Street are all, but the Louis Vuitton genuine leather bag and copy of the goods, you will find the current cottage in the use of materials, manual, There is a gap between the colors and the genuine ones, and the service life of the fortress products cannot be compared with that of genuine ones.

A senior ceramic sanitary engineer introduced from the professional point of view, "inorganic material formulations, instruments can be accurately detected. The raw materials of ceramic sanitary products, generally kaolin, limestone, feldspar, etc., the industry is very familiar with its ingredients. For example, if the stone is to be imitated, only a sample of the travertine can be found, and the main components of the stone foam can be detected, and the same travertine product can be easily duplicated.”

However, this is not the case in the ceramic sanitary ware industry. There is no significant difference between the color and the genuine product of the ceramic sanitary ware industry, and the service life is not different. The product quality is almost the same. Industry sources told reporters that "imitation, cottage" and other words used in the ceramic sanitary ware products are not very accurate, with the "twin brother" to describe more appropriate. The reporter compared the "Dongpeng" travertine with the travertine products produced by other ceramic sanitary ware companies. If you don't look at the corporate LOGO on the back of the tile, you can't really tell which piece is Dongpeng's authentic travertine.

This is inseparable from the special characteristics of the ceramic sanitary ware industry. The production equipment and raw materials of the ceramic sanitary ware companies are provided by several upstream mechanical equipment and color enamel enterprises, resulting in ceramic sanitary ware companies being the same in terms of production technology and raw material quality. , And the product's color and style are prepared through the formulation of ceramic sanitary raw materials, so the homogeneity of the product is serious. “Technical innovations in ceramic sanitary ware are like layered paper.”