Do not let energy conservation and emission reduction become a hotbed for paint industry to pursue black interest

Energy-saving and emission-reduction is a hot spot in the world and it is also one of the important spirits of the Twelfth Five-Year Development Plan Energy Conservation and Emission Reduction Broadly speaking, energy conservation and emission reduction refers to the reduction of material and energy resources and the reduction of emissions of waste and environmental harmful substances. In the narrow sense, energy conservation and emission reduction refer to energy conservation and reduction of harmful environmental pollutants. The paint and paint industry has always been a "big family" of toxic substances. Therefore, it is of great significance for the energy conservation and emission reduction of the paint industry. It will not only provide new development opportunities but also eliminate some backward companies.

The 9th Guangzhou Coatings Exhibition was held in Guangzhou from May 11th to 13th, 2011. The exhibition was held every two years for the Guangdong Coatings Industry Association, Shunde Coatings, and the US Powder Coatings Painting Association.

The biggest impression for the author of this exhibition is that the exhibition is a “low-carbon environment, healthy green”. From the author's understanding of the coating exhibition and the visit process, all companies pay special attention to energy conservation and emission reduction in the Twelfth Five-Year Plan, and both expressed that they will have a series of specific actions during the 12th Five-Year Plan period. From the perspective of product lines, each company already has or will launch low-carbon and environmentally-friendly products. Its enthusiasm can also be varied. There are certain elements that can purify the air, contain special ingredients that can fight cancer, have an emphasis on heat insulation, and focus on anti-formaldehyde. In short, most new products are related to low-carbon emission reduction.

Here I feel a bit embarrassed, that is, for the coating company to make a positive attitude to be happy, while there is also a hint of concern.

The good news is that the paint industry can quickly implement the policy requirements, actively make strategic deployments, and has achieved results. The worry is, to what extent the policy can be implemented in the end. What the company has done in the end is a drastic reform or a superficial article, and the product is just changing the drug.

For some paint companies, energy-saving and emission reduction will become "advantageous conditions" for their black profit growth. Individual companies promote the company by providing false information, and eventually achieve the corporate image of “energy saving and emission reduction”. Actually, “energy consumption is multi-row”. In the long run, it is inevitable that the paint industry is going green, and fraudulent companies will eventually die. However, we all know that the initial stage of reform is the most difficult, and there will be various obstacles to hinder the progress of the reform. These factors include: technology, cost, market, obstacles to vested interests, and so on. If the coated enterprises really have the momentum to implement energy-saving and emission-reduction policies, the raw materials, production processes, products, and sales links are all real implementation of energy-saving and emission-reduction policies. This is fortunate for paint consumers. The fortunateness of the practitioners is the privilege of all Chinese people. At the same time, only the paint companies can survive for a long time.

From the product line, many of the features advertised by paint products have far more significance than their practical significance. For many special functions in paint products, there is no authoritative organization to do notarization. The actual situation now is that product manufacturers have the final say and consumers can only accept it. The ultimate effect of how the consumer does not have a standard for evaluation, but also lacks the basis for evaluation. Those products that use environmental protection slogans but “change their products” will also rely on the “hotbed of energy-saving and emission-reduction policies” to breed.

The energy-saving and emission-reduction policies have no doubt about the promotion effect of the entire paint industry, but they really do not want to see that the country’s policies are used by individual companies and make big money. Including: The ordinary paint products are crowned with a variety of energy conservation and environmental protection keywords, to increase product sales prices, the average consumer is difficult to identify. What is more, directly selling inferior paint as an environmentally friendly paint, consumers thought that buying back a healthy and environmentally friendly paint, and in fact it was a gas bomb!

The policy is good, and its purpose is to promote the development of the industry. We also believe that China's paint production will certainly mature. But at the same time, we must also be alert to those who fish in troubled waters and use policies to provoke them to disrupt the order of the Chinese paint market.