In the second half of 2011, affected by the international economic environment, many export-oriented enterprises are in a state of persistence, and some hardware companies are no exception. When the business owner talked about exporting, he said: "At present, export-oriented enterprises have encountered the most difficulties. This is mainly due to changes in exchange rates, market demand and export tax rebate rate. In particular, the reduction of export tax rebate rate has a great impact on corporate exports. Big." Foreign trade slowed down, and enterprises slammed "reroute" domestic sales. However, according to the reporter, some enterprises have long established neglect to establish brand marketing channels in the domestic market. Therefore, it is necessary to find a breakthrough in the domestic market in the short term. At this time, e-commerce has become a good choice for hardware companies to "divert". The profit was greatly reduced. The exporter, who was not easy to operate hardware tools in the hardware area of ​​the International Trade City, responded to the reporter’s question about the business situation and said, “Okay.†However, his face with almost no expression is clearly said: “Business is not as good as it used to be.†“Business has slowly faded since last year.†“Business†in Shaofang’s mouth refers to foreign trade exports, because he has not been exposed to many domestic sales orders until now. The foreign trade business is not good. Shao Fang gave the reporter an example: In the second half of 2011, a foreign businessman placed an order of 80,000 yuan in the store. After the goods were sent out, he "evaporated". Regarding the reasons for being defrauded, Shao Fang believed that the main reason was the economic downturn. "The old passenger ran, it must be that the outside business is not good; the customer ran, indicating that the business was light, and the order was not cautious." Feeling the pressure of foreign trade slowdown, Shao Fang can only give more hope Pinned on those stable lists. "We have a lot of old customers, they will come to place orders, but the volume and profit of orders are not happy." According to Shao Fang, raw materials such as plastics and steel prices rose by 5%-10%, labor costs. It has also risen and risen, but the price of other products has not changed since the price of a small number of products has been fine-tuned. "It's not that we don't want to adjust. Now the homogenization competition in the market is very fierce. When the economy is not good, the first thing that comes to mind is the price war. If the product is raised again, it is even more difficult to stay in the customer." Many business owners agree. "Now it is the business of the old customers, the price of selling, some have almost no money to earn, that is, to help bring the guests by the way." "Wages rise much, workers are hard to find. We are now even 5 percent Can not earn, some foreign trade companies have to deduct money when paying, foreign trade is difficult to do." Leverage e-commerce test water domestic market development hardware attaches great importance to brand building, most of the products are maintained at the high-end level. In 2011, after the development of hardware moved to the import hall of the fifth floor, the company's strategic direction also changed. When the reporter contacted Wu Xianfa, the person in charge of pioneering hardware, he was on his way to Yongkang. "The situation in the Middle East and the financial crisis are all factors influencing foreign trade business. Now we will still accept foreign trade orders, but foreign trade is not a strategic development direction. The strategic direction of developing hardware in recent years is the domestic market." It is reported that the development of hardware Opened a franchise store in Taobao, and monthly orders maintained a healthy growth of 5%-10%. “The main supply tool for enterprises that need machine maintenance, in addition to providing related products to the post-80s consumer groups, sales have been growing.†“The current situation is so, we need to turn to the domestic market, e-commerce is a very good choice. In addition, Active participation in the exhibition will help enterprises to increase their domestic sales visibility.†Wu Xianfa said that the first import goods exhibition will be held this month, and the development of hardware has applied for two booths to showcase high-end hardware tools to buyers and consumers.
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