--Interview with Mr. Li Ping, General Manager of Zhuzhou Diamond Cutting Tool Co., Ltd.
In 2002, with the completion of the overall restructuring of Zhuzhou Cemented Carbide Plant, Zhuzhou Diamond Cutting Tool Co., Ltd. (referred to as the hard tool) appeared as a subsidiary of Zhuzhou Cemented Carbide Group with a new look. In the face of good opportunities, the hard tool of the plant has always been at the forefront of the market and has become a leader in the Chinese tool industry. The hard tool has become the most popular domestic tool brand, and its rapid development has brought us too many surprises and shocks.
Achieve leapfrog development
Since 2003, the scale of hard tools has been continuously expanded. From the original single indexable CNC blade production line, it has been developed to the current set of indexable CNC blades, supporting tools and tool systems, solid carbide tools, cermet tools, and non- The production base of cermet cutters, superhard tools and welding machine clamp blades. The product variety has reached more than 4,000 kinds at the time of the establishment of the company, and the independent innovation has achieved fruitful results. The contribution rate of new products is more than 50% every year. Since the establishment of the company in the past 4 years, the sales revenue has increased from more than 50 million yuan in 2002 to more than 6 billion yuan in 2006. The hard tool has achieved leapfrog development.
The technical investment is a strong driving force for the rapid development of the company. In 2003, with the completion of the ribbon cutting of the R&D center in the diamond industrial park, it marked the technical strength of the hard tool. Through the introduction of world-class production equipment, the establishment of a complete and complete set of materials laboratory, cutting laboratory, plant hard tools set up a collection of new product development, material research, trough research, product design and basic research as the main quality R & D team.
In terms of product development, the hard tool of the plant is aimed at the market demand, focusing on improving the performance of the product, and continuously introducing innovative products, which have made major breakthroughs in hard alloy base materials, coating technology, tool structure design, and blade groove development. At the same time, the hard tools of the plant also cater to market opportunities and timely launch tool solutions that meet the needs of the mold industry, the automotive industry and the aviation industry.
Starting from the market, finally the market
The types of tools for CNC machine tools are numerous and numerous. In terms of new product development, the hard tools of the company always adhere to the research and development strategy of “beginning with the market and finally the marketâ€, and have won the trust of domestic users with advanced and applicable tool products. Among them, "Little Squirrel" cut grooving knife series, EMP face milling cutter series, "Black King Kong" blade series, 90° square shoulder milling cutter series, three-sided edge milling cutter series, BMR03 series ball end milling cutter series, large feed milling Knife series, BMR04 series ball end mill, shallow hole drill series, SF fine boring tool series, wave edge end mill series, SU/ST/SH integral alloy drill series, high speed hard cutting end mill series, etc. are all representative Sex products are widely used in high-precision, high-performance, high-speed CNC machining.
Only by gaining insight into the needs of the market can we grasp the initiative. Taking the automobile industry as an example, for many years, the hard tools of the plant have achieved remarkable results in close cooperation with major OEMs. The company's solid carbide hole machining tools form a series of special tools for the automotive industry, including high efficiency internal cooling drills, step drills, deep hole drills, precision composite reamers, carbide taps, etc., which are widely used in cylinders, Cylinder heads, gearboxes, crankshafts, camshafts, connecting rods, brake drums, brakes, brake discs, axles, profiles and automotive molds.
“Technical innovation must be close to the market. Zhuhard tools continue to introduce products with reasonable and accurate market positioning, and have won the trust of the majority of users in the automotive industry with the best price/performance ratio. Some of our products even outperform imported products.†Mr. Li Ping introduced “We have a standard and special straight groove drill for high speed and precision machining in aluminum and cast iron. When drilling ductile iron or grey cast iron, such as engine block, the material removal speed is faster than other drilling methods. 1 More than double; no need to center the drill hole, which simplifies the machining process; the process performance is stable, the tool life is extended, the production cost is reduced; the straight groove work during drilling is stable and the vibration is small, and it can be obtained than other types of drill bits. Higher processing precision and surface roughness. At present, this product has been widely used in many famous domestic and foreign automobile manufacturers such as FAW-Volkswagen and Shenlong Fukang."
In 2006, the company's hard tools introduced a number of new products, from new grades of hard alloy coatings to metal and non-metallic ceramic grades, as well as PCBN, PCD super-hard material grades, new groove series of inserts and matching tool serialization products. For example, the newly added YBC152 and YBC252 in the Black King Kong series can increase the cutting speed by more than 25% compared with the original grade, and the tool life can be increased to more than 30% at the same cutting speed. The optimized grooved structure of the SU, ST and SH solid carbide drills combined with the nc-TiAlN coating reshapes the performance of the solid carbide twist drill, forming a unique high rigidity and durability. It is suitable for efficient processing of mass production of auto parts. The XMR01 series of large feed face milling cutters has a unique tool structure and can be widely used in face milling, bevel milling, and spiral reaming. BMR03 series rough milling ball head knives are widely used in copy milling, surface milling, slot milling and other processing, especially suitable for complex surface machining such as molds and blades, and roughing and semi-finishing of rounded roots.
Development strategy in the new era
As early as decades ago, developed countries began to develop modern and efficient tools suitable for various specific processing conditions, and achieved great success in the promotion and application of the automobile manufacturing industry. Nowadays, modern high-efficiency tools with high precision, high efficiency and high reliability have replaced traditional standard tools into the mainstream of the tool industry. Our domestic tool companies started late in the development of such high-tech, high value-added and efficient tools. All along, the monopoly of well-known foreign manufacturers on tool core technology has largely restricted the development of domestic tool companies. It is an indisputable fact that there is a certain gap between China's tool manufacturing level and developed countries.
"In the face of high-speed market demand, domestic tool manufacturers have suffered from the strong impact of foreign competitors. As a leader of the company, this inner anxiety is unspeakable." Mr. Li Ping said with a strong heart.
The hard tool of the plant profoundly recognizes that in the market economy, the enterprise is the main body of competition, and it must be responsible for its own survival and development. In order to achieve the goal of “world-class tool integrated supplierâ€, Zhuhard Tools proposed a development strategy in the new era: continuously improve the ability of independent innovation, strengthen the research and development capability of the company as the strategic basis for the company's long-term development, adjust the product structure, and improve the company. The core of economic development quality; strengthen product series and standardization, improve the variety and quality of milling cutter-based tools, meet or exceed the world's advanced level; give full play to the quality and cost advantages of the overall tool, vigorously promote standardization work, and create the world's most Cost-effective overall tool production base; do fine and excellent turning tool materials, groove type, highlight the advantages of turning tools, form a competitive series of products; establish a modern marketing concept with customer-oriented core, and create the most effective way to transfer value To provide customers with a full set of tool services, the tooling into the car industry as the most important goal of the tool supporting service capabilities.
People-oriented, build an international brand
The design, production, sales and management of cutting tools are inseparable from human participation. To enhance the competitiveness of enterprises, the hard tools of the plant are first grasped from the cultivation and accumulation of talents. In order to enable employees to quickly adapt to the company's environment and development speed, Zhuhard Tools has developed a detailed new employee induction training program. At the same time, it also regularly organizes technical and skill training for the old employees, and provides a broad development platform for new and old employees' knowledge update and technology update and improvement. In the eyes of employees, the hard tool is a vigorous and forward-looking enterprise.
The development of hard tools is becoming clearer and the process is accelerating. “To build a world-class tool integrated supplier, product serialization, production scale, marketing, technical services, and supporting project service integration, the three are indispensable. Compared with foreign famous tool brands, we still have certain The gap," said Mr. Li Ping.
In the current development strategy of the hard tool, the construction of the marketing system has been put on the agenda: further strengthen the regional marketing system, implement the marketing management position forward, and establish a three-dimensional service with key customers, key areas and key markets as the main body of service. Service marketing network. The hard tool of the plant strives to promote the concept of service marketing, and provides customers with “supporting project engineeringâ€, “technical solutionâ€, “processing optimization projectâ€, “project turnkey projectâ€, “CNC machining trainingâ€, etc., aiming at advanced manufacturing. The processing industry provides better, more efficient and faster services.
"With the rapid development of China's economy and the arrival of the era of world economic integration, China's tool industry is bound to usher in a glorious period of rapid development. At the same time, we must also clearly understand that in today's increasingly globalized economic globalization. Although parts and tools can be globally procured, their core manufacturing processes and technologies can never be bought. For a car-producing country like ours, on the road from simple imitation to self-innovation of self-owned brands, There must be a strong national industry as the backing, and only in this way will it not be subject to people. In such a historical opportunity that must be grasped to be promising, challenges and opportunities are in the same place." Mr. Li Ping's unpretentious words and words , throwing the ground.
In 2002, with the completion of the overall restructuring of Zhuzhou Cemented Carbide Plant, Zhuzhou Diamond Cutting Tool Co., Ltd. (referred to as the hard tool) appeared as a subsidiary of Zhuzhou Cemented Carbide Group with a new look. In the face of good opportunities, the hard tool of the plant has always been at the forefront of the market and has become a leader in the Chinese tool industry. The hard tool has become the most popular domestic tool brand, and its rapid development has brought us too many surprises and shocks.
Achieve leapfrog development
Since 2003, the scale of hard tools has been continuously expanded. From the original single indexable CNC blade production line, it has been developed to the current set of indexable CNC blades, supporting tools and tool systems, solid carbide tools, cermet tools, and non- The production base of cermet cutters, superhard tools and welding machine clamp blades. The product variety has reached more than 4,000 kinds at the time of the establishment of the company, and the independent innovation has achieved fruitful results. The contribution rate of new products is more than 50% every year. Since the establishment of the company in the past 4 years, the sales revenue has increased from more than 50 million yuan in 2002 to more than 6 billion yuan in 2006. The hard tool has achieved leapfrog development.
The technical investment is a strong driving force for the rapid development of the company. In 2003, with the completion of the ribbon cutting of the R&D center in the diamond industrial park, it marked the technical strength of the hard tool. Through the introduction of world-class production equipment, the establishment of a complete and complete set of materials laboratory, cutting laboratory, plant hard tools set up a collection of new product development, material research, trough research, product design and basic research as the main quality R & D team.
In terms of product development, the hard tool of the plant is aimed at the market demand, focusing on improving the performance of the product, and continuously introducing innovative products, which have made major breakthroughs in hard alloy base materials, coating technology, tool structure design, and blade groove development. At the same time, the hard tools of the plant also cater to market opportunities and timely launch tool solutions that meet the needs of the mold industry, the automotive industry and the aviation industry.
Starting from the market, finally the market
The types of tools for CNC machine tools are numerous and numerous. In terms of new product development, the hard tools of the company always adhere to the research and development strategy of “beginning with the market and finally the marketâ€, and have won the trust of domestic users with advanced and applicable tool products. Among them, "Little Squirrel" cut grooving knife series, EMP face milling cutter series, "Black King Kong" blade series, 90° square shoulder milling cutter series, three-sided edge milling cutter series, BMR03 series ball end milling cutter series, large feed milling Knife series, BMR04 series ball end mill, shallow hole drill series, SF fine boring tool series, wave edge end mill series, SU/ST/SH integral alloy drill series, high speed hard cutting end mill series, etc. are all representative Sex products are widely used in high-precision, high-performance, high-speed CNC machining.
Only by gaining insight into the needs of the market can we grasp the initiative. Taking the automobile industry as an example, for many years, the hard tools of the plant have achieved remarkable results in close cooperation with major OEMs. The company's solid carbide hole machining tools form a series of special tools for the automotive industry, including high efficiency internal cooling drills, step drills, deep hole drills, precision composite reamers, carbide taps, etc., which are widely used in cylinders, Cylinder heads, gearboxes, crankshafts, camshafts, connecting rods, brake drums, brakes, brake discs, axles, profiles and automotive molds.
“Technical innovation must be close to the market. Zhuhard tools continue to introduce products with reasonable and accurate market positioning, and have won the trust of the majority of users in the automotive industry with the best price/performance ratio. Some of our products even outperform imported products.†Mr. Li Ping introduced “We have a standard and special straight groove drill for high speed and precision machining in aluminum and cast iron. When drilling ductile iron or grey cast iron, such as engine block, the material removal speed is faster than other drilling methods. 1 More than double; no need to center the drill hole, which simplifies the machining process; the process performance is stable, the tool life is extended, the production cost is reduced; the straight groove work during drilling is stable and the vibration is small, and it can be obtained than other types of drill bits. Higher processing precision and surface roughness. At present, this product has been widely used in many famous domestic and foreign automobile manufacturers such as FAW-Volkswagen and Shenlong Fukang."
In 2006, the company's hard tools introduced a number of new products, from new grades of hard alloy coatings to metal and non-metallic ceramic grades, as well as PCBN, PCD super-hard material grades, new groove series of inserts and matching tool serialization products. For example, the newly added YBC152 and YBC252 in the Black King Kong series can increase the cutting speed by more than 25% compared with the original grade, and the tool life can be increased to more than 30% at the same cutting speed. The optimized grooved structure of the SU, ST and SH solid carbide drills combined with the nc-TiAlN coating reshapes the performance of the solid carbide twist drill, forming a unique high rigidity and durability. It is suitable for efficient processing of mass production of auto parts. The XMR01 series of large feed face milling cutters has a unique tool structure and can be widely used in face milling, bevel milling, and spiral reaming. BMR03 series rough milling ball head knives are widely used in copy milling, surface milling, slot milling and other processing, especially suitable for complex surface machining such as molds and blades, and roughing and semi-finishing of rounded roots.
Development strategy in the new era
As early as decades ago, developed countries began to develop modern and efficient tools suitable for various specific processing conditions, and achieved great success in the promotion and application of the automobile manufacturing industry. Nowadays, modern high-efficiency tools with high precision, high efficiency and high reliability have replaced traditional standard tools into the mainstream of the tool industry. Our domestic tool companies started late in the development of such high-tech, high value-added and efficient tools. All along, the monopoly of well-known foreign manufacturers on tool core technology has largely restricted the development of domestic tool companies. It is an indisputable fact that there is a certain gap between China's tool manufacturing level and developed countries.
"In the face of high-speed market demand, domestic tool manufacturers have suffered from the strong impact of foreign competitors. As a leader of the company, this inner anxiety is unspeakable." Mr. Li Ping said with a strong heart.
The hard tool of the plant profoundly recognizes that in the market economy, the enterprise is the main body of competition, and it must be responsible for its own survival and development. In order to achieve the goal of “world-class tool integrated supplierâ€, Zhuhard Tools proposed a development strategy in the new era: continuously improve the ability of independent innovation, strengthen the research and development capability of the company as the strategic basis for the company's long-term development, adjust the product structure, and improve the company. The core of economic development quality; strengthen product series and standardization, improve the variety and quality of milling cutter-based tools, meet or exceed the world's advanced level; give full play to the quality and cost advantages of the overall tool, vigorously promote standardization work, and create the world's most Cost-effective overall tool production base; do fine and excellent turning tool materials, groove type, highlight the advantages of turning tools, form a competitive series of products; establish a modern marketing concept with customer-oriented core, and create the most effective way to transfer value To provide customers with a full set of tool services, the tooling into the car industry as the most important goal of the tool supporting service capabilities.
People-oriented, build an international brand
The design, production, sales and management of cutting tools are inseparable from human participation. To enhance the competitiveness of enterprises, the hard tools of the plant are first grasped from the cultivation and accumulation of talents. In order to enable employees to quickly adapt to the company's environment and development speed, Zhuhard Tools has developed a detailed new employee induction training program. At the same time, it also regularly organizes technical and skill training for the old employees, and provides a broad development platform for new and old employees' knowledge update and technology update and improvement. In the eyes of employees, the hard tool is a vigorous and forward-looking enterprise.
The development of hard tools is becoming clearer and the process is accelerating. “To build a world-class tool integrated supplier, product serialization, production scale, marketing, technical services, and supporting project service integration, the three are indispensable. Compared with foreign famous tool brands, we still have certain The gap," said Mr. Li Ping.
In the current development strategy of the hard tool, the construction of the marketing system has been put on the agenda: further strengthen the regional marketing system, implement the marketing management position forward, and establish a three-dimensional service with key customers, key areas and key markets as the main body of service. Service marketing network. The hard tool of the plant strives to promote the concept of service marketing, and provides customers with “supporting project engineeringâ€, “technical solutionâ€, “processing optimization projectâ€, “project turnkey projectâ€, “CNC machining trainingâ€, etc., aiming at advanced manufacturing. The processing industry provides better, more efficient and faster services.
"With the rapid development of China's economy and the arrival of the era of world economic integration, China's tool industry is bound to usher in a glorious period of rapid development. At the same time, we must also clearly understand that in today's increasingly globalized economic globalization. Although parts and tools can be globally procured, their core manufacturing processes and technologies can never be bought. For a car-producing country like ours, on the road from simple imitation to self-innovation of self-owned brands, There must be a strong national industry as the backing, and only in this way will it not be subject to people. In such a historical opportunity that must be grasped to be promising, challenges and opportunities are in the same place." Mr. Li Ping's unpretentious words and words , throwing the ground.
Xi'an Jmlai Bio-Tech Co., Ltd. , https://www.jmlaisarms.com