The clock is ringing and the digital rotation is unknowingly. 2009 has become a thing of the past. The door of 2010 has been opened. After experiencing the twists and turns of China’s hardware companies in the past, how will the game continue in the “Tiger†year so that it can successfully overcome difficulties? This has become a problem that many heads of hardware companies want to understand. Perhaps only by summing up the past can we grasp the future. After inventorying the development of the hardware industry in 2009, we have forecasted and forecasted the development trend of the hardware industry in 2010. The current forecast industry - bathroom hardware.
With the advent of the global financial crisis, China's sanitary ware industry is one of the industries most affected by the deepest impact. Affected by real estate, sales of the sanitary ware industry in the first half of 2009 have been declining, although real estate has experienced several upturns. But after all, the hands of consumers to save money are getting tighter and more careful. Regardless of whether or not real estate is self-prohibitive, in short, in terms of the overall market situation of the sanitary ware industry, it is not as imaginary as the market. However, no matter how great the crisis, there will always be the past, the second half of 2009, Hardware and sanitary industry began to gradually warm up, the outbreak of a stream and rising water prices and other factors have prompted the water-saving hardware bathroom market.
While rejoicing, we can also clearly see that in the Chinese hardware and sanitary ware industry, there are not many brands that truly own their own original products and that can be recognized by consumers. Looking at the hardware and bathroom industry in 2009, we can see that the hardware and bathroom industry in 2010 will continue to develop in the following directions.
Keeping up with the fashion trend China's sanitary bath market is not a long development time. From the day of reform and opening up, China has been chanting the slogan of “convergence, innovation, and strengthening of national brandsâ€, but looking at all markets, especially the Chinese sanitary ware market, What are the vendors who really made this statement? Integration has become direct plagiarism, innovation has become an oral language, although there are well-known brands such as Siwei, Huida, Faenza, Wrigley, Apollo and other famous brands that have been known for their brand culture, but in the end they can be like foreign brands. Such as Kohler, Roca and other annual Shanghai Sanitary Art Exhibition can get their own innovative technology, or their own product design can stand alone, no, China's many bathroom so-called product design, are still stuck in " In the era of "breaking out of the households," blindly pursuing "odd", "strange" and "flower", the bathroom space that should have been calm and tidy was dazzled and run counter to the simple concept of modern life. It is not difficult to see that the Chinese sanitary ware brand The huge gap with foreign bathroom brands.
Some bathroom professionals may not think so, but the fact is that the good things ordinary people naturally have their own eyes to choose, a good product design directly affects the product sales are good or bad. In particular, after the financial crisis, the people’s picky products have been raised to an unprecedented level. Consumers think that every penny spent must now be used on the edge, while sanitary products are also durable goods, so they are more careful when selecting products. Be careful, cautious and cautious. If we do not have a good product appearance, how can we make consumers want to buy?
Mr. Ke Jiaming, president of Kohler China, mentioned his views on the trend of sanitary ware. He said that in terms of sanitary products, Mr. Yu summarized it into three points: The first is the return of color and the emphasis on texture. The second is saving water. Saving water is a very important issue in Europe, America, Australia and China. The third point is that the aging of the population puts forward new functional requirements for products, such as having health functions. When it comes to fashion sanitary ware, he said: “This is a question about personalization. When it comes to different styles of design, I think it can be combined together to create a unique atmosphere.
The society is constantly developing and the times are constantly changing, and the aesthetics of consumers will also change with the development of the times to meet the requirements of “fashionâ€. As the sanitary products of fashion products, only the fashion trend will follow. Designing products that truly conform to modern society's fashion aesthetics can be invincible in the market.
Catering to the high rhythm of modern life in modern life and the rapid development of science and technology, modern people have the conditions to reach out. No need for more consideration, not to mention too much hands-on, they can get what they think of. This is China. The idea of ​​enjoymentism that people have formed for thousands of years is contrary to the concept of the hands-on ideas of the West, and there are very few brands on the market that can really qualify as combo products.
In the past two years, the hardware and sanitary exhibition also saw only a few foreign brands have made some moves in this regard, but the domestic bathroom brands do not know that it is not aware of this change in the consumer market, or is not able to design such products, Shanghai’s Although Baolu Sanitary has always taken the path of independent design, due to the silence of the market in the past few years, it has slowly lost the market opportunity that could have been at the forefront of foreign brands. Others such as Siwei, Dongpeng, Huida, etc., although they had wanted to take this path of truly independent innovation, they could not escape the short-term interests of the Chinese people in pursuit of “short, flat, and fast†ideas, and they took TOTO as a popular route. However, they do not know that TOTO has an inherent market advantage and has the advantage of so-called imported brands, and these advantages are the enthusiasm pursued by Chinese consumers. The mere import of “TOTO†can make China's local sanitary ware industry take a It took at least 5 years to lay a brand in the minds of consumers, not to mention that TOTO never stopped the technological innovation of the products. Therefore, the result of Chinese sanitary ware brands is left behind by foreign brands forever and will be copied forever. product design.
In fact, the financial crisis also gave China a good opportunity to break through the bathroom, cater to modern people's simple concept of life, and develop a relatively simple yet practical and fashionable bathroom product portfolio, not to let consumers choose one by one. , Their own combination, the ultimate bathroom, but it is a brand of colorful, colorful. In the case of a combination product, consumers can seek inspiration based on the conciseness sought by modern people and design and develop three or five series of product lines. Simplified consumer self-selection troubles, but also expanded the point and face of product sales.
Pursuit of minimalism more and more people want their own bathroom space more personalized, how to use different bathrooms to show different levels of people's different ways of life; how to emotional integration into bathroom design how to bring simple and natural beauty into the bathroom environment...... These are the questions that bath designers think from time to time.
Return to natural bathroom design trends. The traditional bathroom only mechanically combines the bathtub, the faucet, and the wash basin. In fact, what people really need is not the faucet and the bathtub itself, but the water that needs to flow from it. They are just a carrier and provide a relaxing environment that is symbiotic with water. . Introducing curves and coordinated forms from nature into the bathroom space, bringing back the style of returning to nature, embodying the close integration between man and nature, and is the trend of today's bathroom design.
Many world-famous sanitary ware brands are looking for inspiration in nature. The leading German brand DORNBRACHT, in the launch of this year's trend, has launched a bathroom showerhead, which is a showerhead that is creatively mounted on the ceiling of a bathroom. The water flows down like a gentle waterfall. Poetic and comfortable. The bathtub is designed as a pool style, with Zen in the simplicity.
The bathroom space is no longer characterized by privacy. It is open. It not only links the functional areas of sleep, bathing, and makeup, but also serves as the most exciting part of the residence to visitors and is associated with outdoor space. The bathroom with a view is the most attractive element. Outdoor plants and clouds of light are introduced into the bathroom space. The pursuit is a sense of unity between nature and human beings bathed in nature.
Advocating eco-friendly sanitary products will promote life quality and environmental protection. Bathroom design emphasizes the quality of life, ecology and environmental protection, rather than the pursuit of fashion, over-fashion design is easily eliminated. Good bathroom space reflects classics and quality, and at the same time, it suits our daily life, and it is also very practical, allowing people to slow down and savor the life.
Although practicality is not a measure of all the standards of bathroom products, it is always the most important. We often find that some bathroom designs are blindly pursuing novelty of appearance, and there are many problems when they are actually used. Therefore, the flow-through design is not a good design. For example, today's bathroom products are popular square, but in fact, a square toilet is designed to have a "dead corner" that is difficult to clean and easy to breed bacteria. If you add some soft curves to the square design, it will not only solve the difficult problem.
The requirement of building a conservation-oriented society also puts forward higher standards for sanitary products in the future. In this regard, the China Ceramic Sanitary Ware Industry Association stated that saving water is still a trend in the development of the sanitary ware industry and an important goal of the entire industry. Although the new sanitary ceramics national standards have been formally implemented, but now many companies produce toilets and other sanitary products in fact do not meet the standard requirements, it can be said that in 2008, water-saving sanitary ware will still be the biggest feature of bathroom products.
The emphasis on comfort features emphasizes intelligence, functionality, and adoption of the latest scientific and technological achievements by designers of bathroom products. There is no doubt that intelligent bathroom products will lead fashion.
Intelligent automatic toilets such as some well-known brands have now entered the family of ordinary people. In addition, there are many international famous brands that use self-cleaning technology, such as infrared light bath room, Jacuzzi, infrared automatic open and close taps and constant temperature The use of technology in showers, among other things, has made ordinary families really feel the beauty of advanced technology.
The high quality bathroom needs all the harmony of details. Every item in the bathroom, from wall tiles, floor tiles, washbasins, bathtubs to faucets, showers and bathroom accessories, all the configurations are combined to form a complete bathroom. Each of these details, even subtle changes in size, will affect the overall beauty. Pay attention to each specific detail and realize the harmony of details in order to properly express yourself.
Select lead faucet and antibacterial sanitary ware. When water passes through the tap, it will produce lead. Excessive amounts of lead will cause damage to the human brain. Lead removal technology with good quality contains an acid-base treatment process that minimizes the amount of lead in the water flowing through the tap. In addition, bacteria are scattered in the air and in various parts of the bathroom when the toilet flushes. Bacteria on the sanitary ware are prone to cause various diseases. Therefore, sanitary ware that has an antibacterial effect should be selected.
In the domestic sanitary products market, some well-known brands have been formed, such as: Kohler Sanitary Ware, American Standard Sanitary Ware, Lejia Sanitary Ware, Wrigley Sanitary Ware, TOTO Sanitary Ware, Emperor Sanitary Ware, Jiumu Sanitary Ware, Huida Sanitary Ware, Dongpeng Sanitary Ware, 4D Ware, Different levels of consumers love it.
Break through the traditional channels of traditional model product sales such as store sales, supermarket sales, engineering sales, and later group purchase channels. Although group purchase channels can play a role in rapid sales, the group buying company will not let you To make more money so easily, like the supermarket channel, we started to design some advertising fees, on-site adjustment fees, and some so-called unspoken rules. Plus, group buying is a price killer. Looking at the increase in sales and the appearance of the surface, it did not see the company's account funds rising as expected. The rent pressure of stores, the pressure of supermarkets, the competitive pressures of projects, and the excitement of group purchases are all showing us the deficiencies and drawbacks of existing traditional channels. Then on the basis of these channels, are we There are opportunities for breakthroughs? The answer is of course yes, no matter how good the affairs, after the baptism of time and the development of society, will gradually be eliminated, and new things will naturally replace it. As far as my personal experience is concerned, there are now online sales and new channels such as community sales can be adopted.
Internet sales, before the financial crisis, may be difficult to enable for large-scale products such as sanitary ware, and for Chinese consumers who like to see the truth as a consumer. However, the financial crisis has given us such an opportunity as Chinese consumers. After the baptism of many Internet waves, it also began to slowly accept the differences and links between virtual networks and real life. Coupled with the habit of small-scale product network sales, consumers are slowly turning to online shopping habits for large consumer products. The timing was just right. We should begin to establish a network sales team and build a platform for online sales. We can refer to some small-product online sales platforms for website construction, and then try to find a set of effective online shopping processes, which saves a lot of money for ourselves. Store fees, public relations costs and personnel costs, at the same time, it also meets the consumer's current procurement fashion behavior. Although the sales volume of current channels may not be reached in the earlier period, the development of the Internet is an unstoppable trend. The financial crisis will one day gradually recede. The opportunity is always given to those who are prepared to spend less. The cost of playing a solid platform for future sales is an effect that may be hard to imagine now.
The influence of community sales and the financial crisis has directly reduced consumers' chances of going out. However, fewer consumers go out, reducing the opportunities for products to face consumers, and strengthening the brand promotion and sales opportunities. It is the true meaning of community sales. The financial crisis has also greatly increased the opportunities for entering the community. Community people have begun to accept this kind of home service with peace of mind. If we jointly support manufacturers and enter the community together, we can use peer-to-peer sales in the service plus sales model, which naturally will be welcomed by the community residents. There are many ways for the community to enter, which can be entered in a fixed and regular manner. It can also be used in the form of community rental services that concurrently sell products. In short, as long as we really improve the service from verbalism to action, no consumer will reject this close-to-nest service.
How can the Chinese hardware and sanitary industry be introspected from this baptism, and how can it emerge from this crisis that was avoided but it is the people of China's hardware and washroom who want to soberly understand that the crisis has brought about inevitable losses, But isn't it a big reshuffle for the Chinese sanitary ware industry? Examining the status quo of China's sanitary ware market and playing a field round breakout is the reality we must seriously face.
With the advent of the global financial crisis, China's sanitary ware industry is one of the industries most affected by the deepest impact. Affected by real estate, sales of the sanitary ware industry in the first half of 2009 have been declining, although real estate has experienced several upturns. But after all, the hands of consumers to save money are getting tighter and more careful. Regardless of whether or not real estate is self-prohibitive, in short, in terms of the overall market situation of the sanitary ware industry, it is not as imaginary as the market. However, no matter how great the crisis, there will always be the past, the second half of 2009, Hardware and sanitary industry began to gradually warm up, the outbreak of a stream and rising water prices and other factors have prompted the water-saving hardware bathroom market.
While rejoicing, we can also clearly see that in the Chinese hardware and sanitary ware industry, there are not many brands that truly own their own original products and that can be recognized by consumers. Looking at the hardware and bathroom industry in 2009, we can see that the hardware and bathroom industry in 2010 will continue to develop in the following directions.
Keeping up with the fashion trend China's sanitary bath market is not a long development time. From the day of reform and opening up, China has been chanting the slogan of “convergence, innovation, and strengthening of national brandsâ€, but looking at all markets, especially the Chinese sanitary ware market, What are the vendors who really made this statement? Integration has become direct plagiarism, innovation has become an oral language, although there are well-known brands such as Siwei, Huida, Faenza, Wrigley, Apollo and other famous brands that have been known for their brand culture, but in the end they can be like foreign brands. Such as Kohler, Roca and other annual Shanghai Sanitary Art Exhibition can get their own innovative technology, or their own product design can stand alone, no, China's many bathroom so-called product design, are still stuck in " In the era of "breaking out of the households," blindly pursuing "odd", "strange" and "flower", the bathroom space that should have been calm and tidy was dazzled and run counter to the simple concept of modern life. It is not difficult to see that the Chinese sanitary ware brand The huge gap with foreign bathroom brands.
Some bathroom professionals may not think so, but the fact is that the good things ordinary people naturally have their own eyes to choose, a good product design directly affects the product sales are good or bad. In particular, after the financial crisis, the people’s picky products have been raised to an unprecedented level. Consumers think that every penny spent must now be used on the edge, while sanitary products are also durable goods, so they are more careful when selecting products. Be careful, cautious and cautious. If we do not have a good product appearance, how can we make consumers want to buy?
Mr. Ke Jiaming, president of Kohler China, mentioned his views on the trend of sanitary ware. He said that in terms of sanitary products, Mr. Yu summarized it into three points: The first is the return of color and the emphasis on texture. The second is saving water. Saving water is a very important issue in Europe, America, Australia and China. The third point is that the aging of the population puts forward new functional requirements for products, such as having health functions. When it comes to fashion sanitary ware, he said: “This is a question about personalization. When it comes to different styles of design, I think it can be combined together to create a unique atmosphere.
The society is constantly developing and the times are constantly changing, and the aesthetics of consumers will also change with the development of the times to meet the requirements of “fashionâ€. As the sanitary products of fashion products, only the fashion trend will follow. Designing products that truly conform to modern society's fashion aesthetics can be invincible in the market.
Catering to the high rhythm of modern life in modern life and the rapid development of science and technology, modern people have the conditions to reach out. No need for more consideration, not to mention too much hands-on, they can get what they think of. This is China. The idea of ​​enjoymentism that people have formed for thousands of years is contrary to the concept of the hands-on ideas of the West, and there are very few brands on the market that can really qualify as combo products.
In the past two years, the hardware and sanitary exhibition also saw only a few foreign brands have made some moves in this regard, but the domestic bathroom brands do not know that it is not aware of this change in the consumer market, or is not able to design such products, Shanghai’s Although Baolu Sanitary has always taken the path of independent design, due to the silence of the market in the past few years, it has slowly lost the market opportunity that could have been at the forefront of foreign brands. Others such as Siwei, Dongpeng, Huida, etc., although they had wanted to take this path of truly independent innovation, they could not escape the short-term interests of the Chinese people in pursuit of “short, flat, and fast†ideas, and they took TOTO as a popular route. However, they do not know that TOTO has an inherent market advantage and has the advantage of so-called imported brands, and these advantages are the enthusiasm pursued by Chinese consumers. The mere import of “TOTO†can make China's local sanitary ware industry take a It took at least 5 years to lay a brand in the minds of consumers, not to mention that TOTO never stopped the technological innovation of the products. Therefore, the result of Chinese sanitary ware brands is left behind by foreign brands forever and will be copied forever. product design.
In fact, the financial crisis also gave China a good opportunity to break through the bathroom, cater to modern people's simple concept of life, and develop a relatively simple yet practical and fashionable bathroom product portfolio, not to let consumers choose one by one. , Their own combination, the ultimate bathroom, but it is a brand of colorful, colorful. In the case of a combination product, consumers can seek inspiration based on the conciseness sought by modern people and design and develop three or five series of product lines. Simplified consumer self-selection troubles, but also expanded the point and face of product sales.
Pursuit of minimalism more and more people want their own bathroom space more personalized, how to use different bathrooms to show different levels of people's different ways of life; how to emotional integration into bathroom design how to bring simple and natural beauty into the bathroom environment...... These are the questions that bath designers think from time to time.
Return to natural bathroom design trends. The traditional bathroom only mechanically combines the bathtub, the faucet, and the wash basin. In fact, what people really need is not the faucet and the bathtub itself, but the water that needs to flow from it. They are just a carrier and provide a relaxing environment that is symbiotic with water. . Introducing curves and coordinated forms from nature into the bathroom space, bringing back the style of returning to nature, embodying the close integration between man and nature, and is the trend of today's bathroom design.
Many world-famous sanitary ware brands are looking for inspiration in nature. The leading German brand DORNBRACHT, in the launch of this year's trend, has launched a bathroom showerhead, which is a showerhead that is creatively mounted on the ceiling of a bathroom. The water flows down like a gentle waterfall. Poetic and comfortable. The bathtub is designed as a pool style, with Zen in the simplicity.
The bathroom space is no longer characterized by privacy. It is open. It not only links the functional areas of sleep, bathing, and makeup, but also serves as the most exciting part of the residence to visitors and is associated with outdoor space. The bathroom with a view is the most attractive element. Outdoor plants and clouds of light are introduced into the bathroom space. The pursuit is a sense of unity between nature and human beings bathed in nature.
Advocating eco-friendly sanitary products will promote life quality and environmental protection. Bathroom design emphasizes the quality of life, ecology and environmental protection, rather than the pursuit of fashion, over-fashion design is easily eliminated. Good bathroom space reflects classics and quality, and at the same time, it suits our daily life, and it is also very practical, allowing people to slow down and savor the life.
Although practicality is not a measure of all the standards of bathroom products, it is always the most important. We often find that some bathroom designs are blindly pursuing novelty of appearance, and there are many problems when they are actually used. Therefore, the flow-through design is not a good design. For example, today's bathroom products are popular square, but in fact, a square toilet is designed to have a "dead corner" that is difficult to clean and easy to breed bacteria. If you add some soft curves to the square design, it will not only solve the difficult problem.
The requirement of building a conservation-oriented society also puts forward higher standards for sanitary products in the future. In this regard, the China Ceramic Sanitary Ware Industry Association stated that saving water is still a trend in the development of the sanitary ware industry and an important goal of the entire industry. Although the new sanitary ceramics national standards have been formally implemented, but now many companies produce toilets and other sanitary products in fact do not meet the standard requirements, it can be said that in 2008, water-saving sanitary ware will still be the biggest feature of bathroom products.
The emphasis on comfort features emphasizes intelligence, functionality, and adoption of the latest scientific and technological achievements by designers of bathroom products. There is no doubt that intelligent bathroom products will lead fashion.
Intelligent automatic toilets such as some well-known brands have now entered the family of ordinary people. In addition, there are many international famous brands that use self-cleaning technology, such as infrared light bath room, Jacuzzi, infrared automatic open and close taps and constant temperature The use of technology in showers, among other things, has made ordinary families really feel the beauty of advanced technology.
The high quality bathroom needs all the harmony of details. Every item in the bathroom, from wall tiles, floor tiles, washbasins, bathtubs to faucets, showers and bathroom accessories, all the configurations are combined to form a complete bathroom. Each of these details, even subtle changes in size, will affect the overall beauty. Pay attention to each specific detail and realize the harmony of details in order to properly express yourself.
Select lead faucet and antibacterial sanitary ware. When water passes through the tap, it will produce lead. Excessive amounts of lead will cause damage to the human brain. Lead removal technology with good quality contains an acid-base treatment process that minimizes the amount of lead in the water flowing through the tap. In addition, bacteria are scattered in the air and in various parts of the bathroom when the toilet flushes. Bacteria on the sanitary ware are prone to cause various diseases. Therefore, sanitary ware that has an antibacterial effect should be selected.
In the domestic sanitary products market, some well-known brands have been formed, such as: Kohler Sanitary Ware, American Standard Sanitary Ware, Lejia Sanitary Ware, Wrigley Sanitary Ware, TOTO Sanitary Ware, Emperor Sanitary Ware, Jiumu Sanitary Ware, Huida Sanitary Ware, Dongpeng Sanitary Ware, 4D Ware, Different levels of consumers love it.
Break through the traditional channels of traditional model product sales such as store sales, supermarket sales, engineering sales, and later group purchase channels. Although group purchase channels can play a role in rapid sales, the group buying company will not let you To make more money so easily, like the supermarket channel, we started to design some advertising fees, on-site adjustment fees, and some so-called unspoken rules. Plus, group buying is a price killer. Looking at the increase in sales and the appearance of the surface, it did not see the company's account funds rising as expected. The rent pressure of stores, the pressure of supermarkets, the competitive pressures of projects, and the excitement of group purchases are all showing us the deficiencies and drawbacks of existing traditional channels. Then on the basis of these channels, are we There are opportunities for breakthroughs? The answer is of course yes, no matter how good the affairs, after the baptism of time and the development of society, will gradually be eliminated, and new things will naturally replace it. As far as my personal experience is concerned, there are now online sales and new channels such as community sales can be adopted.
Internet sales, before the financial crisis, may be difficult to enable for large-scale products such as sanitary ware, and for Chinese consumers who like to see the truth as a consumer. However, the financial crisis has given us such an opportunity as Chinese consumers. After the baptism of many Internet waves, it also began to slowly accept the differences and links between virtual networks and real life. Coupled with the habit of small-scale product network sales, consumers are slowly turning to online shopping habits for large consumer products. The timing was just right. We should begin to establish a network sales team and build a platform for online sales. We can refer to some small-product online sales platforms for website construction, and then try to find a set of effective online shopping processes, which saves a lot of money for ourselves. Store fees, public relations costs and personnel costs, at the same time, it also meets the consumer's current procurement fashion behavior. Although the sales volume of current channels may not be reached in the earlier period, the development of the Internet is an unstoppable trend. The financial crisis will one day gradually recede. The opportunity is always given to those who are prepared to spend less. The cost of playing a solid platform for future sales is an effect that may be hard to imagine now.
The influence of community sales and the financial crisis has directly reduced consumers' chances of going out. However, fewer consumers go out, reducing the opportunities for products to face consumers, and strengthening the brand promotion and sales opportunities. It is the true meaning of community sales. The financial crisis has also greatly increased the opportunities for entering the community. Community people have begun to accept this kind of home service with peace of mind. If we jointly support manufacturers and enter the community together, we can use peer-to-peer sales in the service plus sales model, which naturally will be welcomed by the community residents. There are many ways for the community to enter, which can be entered in a fixed and regular manner. It can also be used in the form of community rental services that concurrently sell products. In short, as long as we really improve the service from verbalism to action, no consumer will reject this close-to-nest service.
How can the Chinese hardware and sanitary industry be introspected from this baptism, and how can it emerge from this crisis that was avoided but it is the people of China's hardware and washroom who want to soberly understand that the crisis has brought about inevitable losses, But isn't it a big reshuffle for the Chinese sanitary ware industry? Examining the status quo of China's sanitary ware market and playing a field round breakout is the reality we must seriously face.
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