Hardware tools hit the brand "tough battle"

As we all know, the brand is very important for the development of a company. It is understood that most consumers do not have enough awareness of the brand when purchasing hardware tools for the first time. A large part of people understand the brand and quality of hardware tools after they have purchased and used it. It can be said that establishing the brand influence of hardware tools is the best choice for China's hardware tool companies to go abroad.

From the current actual situation, foreign tool companies have become prestigious multinational companies in the world, and most of China’s tool companies are silent in the international market. Compared with international tool companies, Chinese tool companies have a significant gap. Especially in terms of brand building and brand promotion, international tool companies have many aspects of Chinese corporate learning.

First, brand building, quality first, no matter how wonderful promotion strategy, is based on product quality. Only the company guarantees the stability of product quality, and at the same time, it guarantees the integrity of the company and can gain the trust of customers. Although in the choice of tools, users will consider the price factor, but according to the survey, quality is the most important factor for users to consider. If you want to have a place in the international market, the quality of Chinese tool companies' products is the key.

Second, brand promotion, local conditions in different countries, different tool markets have different characteristics. These three differences require that our companies need to adopt various promotion methods when doing marketing. For example, marketing through local agents, because local agents are more familiar with the local market conditions, will choose a more appropriate way to promote. It is also possible to make some internationalized promotional carriers, and if advertisements, pictures, etc., are put in media that have a greater impact on users, they can serve as widely advertised results. There are many ways to promote, and companies need to work hard to dig into the right ways.

Third, the brand is maintained, and after-sale protection ensures that foreign manufacturers take the laws of the host country as the yardstick and their services are standardized. Most of the domestic enterprises' after-sales services are not in place or basically have no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not pay attention to this, it will affect their long-term development.

In short, the opportunities and risks of the global hand tool market coexist, and Chinese tool companies need to be more accurately and clearly positioned, and strive to open up overseas markets. We hope that in the future, the global hardware tool market can see more tool products from China.