Lock products need to create core competitiveness

The lock industry is a traditional and emerging industry in the hardware industry.

It is traditional because lock products have a long history of manufacturing and use.

It is said that it is emerging because the lock products continue to innovate and absorb new technologies to meet the needs of consumers in the use of functions, appearance and design of the lock products in the new period, and to protect the lives and property of the people and the normal life of the people. Played a role in escorting.

In recent years, the rapid growth of the lock industry has attracted particular attention.

The lock market has huge room for development. Currently, the industry has sales of about 40 billion yuan, and the output is more than 1.9 billion. According to customs statistics, the annual average growth rate of the lock industry in the “Eleventh Five-Year Plan” period reached 31%, which is twice the average speed of the hardware industry. In just five years, the export value of lock products has increased from US$1.516 billion to over US$4 billion, and it still maintains a momentum of rapid growth. We have reason to have a high level of confidence in the future development of the industry, and there is still huge room for development in the lock market.

There is an urgent need to build brands to open up high-end markets. However, due to the lack of brands and channels, domestic companies are only receiving orders for production delivery. The sales of products to those who do not know, how much to sell, do not know, do not know where to sell. Failure to understand the end market demand has led to passive production and low efficiency. So this drawback must be changed. The speed of imports is increasing, which means that there are more and more foreign products in China's high-end market. It also shows that domestic products cannot enter the domestic high-end market because there are no brands.

Lack of core competitiveness of lock products Overall, the lock industry is facing the following major problems.

First, the small scale of enterprises, the irrational corporate structure, the irrational product structure, the leading role of the enterprise, and exemplary role have not been fully realized.

This phenomenon will not change and will not be sustainable in the future. I visited the Meihua Lock Factory. Plum blossoms have been transformed through automated assembly lines, which has increased labor productivity by 600%. With an investment of 180,000 yuan, one to one and a half years will earn back the investment in equipment. At the same time, the introduction of automation equipment has also brought about a steady increase in product quality.

The second is the extensive development approach.

The backward production process has resulted in serious overcapacity of products, low-grade products, low-end and high-end products, unstable product quality and a certain gap with developed countries, lack of high standards, high efficiency, lack of core technologies and independent intellectual property rights, and lack of world-renowned brands.

In short, China's lock products lack core competitiveness and international market leading capabilities.

Third, the product structure needs to be adjusted.

Padlock technology content, processing technology and product prices are not high, should enrich the product line to produce high value-added lock products.

In response to these problems, China National Hardware Association proposed the following priorities:

First, brand building.

This year, the lock-making industry will also carry out the assessment work of the “Top Ten Lock Kings” in the lock-making industry, promote the popularity of enterprises and industries, and provide some paves for the construction of brands and the construction of channels, in order to increase their popularity.

Second, increase support for industrial clusters.

The industry has been developed through the development of industrial clusters.

Third, to product quality as the center, increase the intensity of technological transformation.

Good product quality must rely on advanced equipment, which is a necessary condition for ensuring product quality.

Fourth, technological innovation.

Fifth, build a sales platform.

To expand domestic and foreign markets, we must walk on two legs and develop in a balanced manner.