In 1530 minutes, it is carefully crafted and selected from the earth's north and south latitudes of 15°-30°. The high-end parquet brand Nature1530, which was newly built with the natural flooring, was officially unveiled. Large-scale promotions are about to start nationwide, which means that nature flooring has already slammed the drums of the fast-moving luxury market.
As a new brand launched after the launch of the international flooring strategy, Nature1530's products are exaggerated artistic, luxurious stylized and mysterious aristocratic as cultural connotations, with pure hand-carving and polishing as a unique highlight.
“The entire production process of Nature1530 is the ultimate pursuit, and it is called Hermès in the field of flooring.†Yan Jianbin, vice president of Nature Flooring, proudly said. Regarding wood, each floor only uses precious wood species with a latitude of 15°-30° on the north and south of the earth, and must pass a balanced period of 1530 minutes. Each floor is hand-treated for 1530 minutes.
In the field of clothing, Hermès is the representative of luxury brands; in the flooring industry, nature flooring hopes that Nature1530 will become a representative of luxury goods, thus making a big push into the high-end luxury goods market. According to statistics, as of 2011, the total consumption of China's luxury goods market has reached 10.7 billion US dollars, accounting for 1/4 of the global market share. China's luxury consumer market is like a potential stock that cannot be ignored.
People's consumption of luxury goods has extended from jewelry, brand-name bags to household goods, which makes nature flooring more confident in the future of the Nature1530 brand. Yan Jianbin said that in the past 20 years of development, quality has always been the focus of the company. Now, on the basis of continuing to maintain quality, it is necessary to create a style, quality and tasteful home life for consumers.
At present, the Nature1530 brand has launched five major products: Contata, Netherland, Burgundy, Flemish luxury and Midiqi. In order to increase the influence and increase the popularity, Nature Floor will integrate all products to launch a large-scale promotion called “Millions of mad rush peaks†nationwide. At that time, some products will be launched, “Buy One Get One Freeâ€, Factory Special The product will drop 70% and other annual profit-making activities, the first of which will be launched in Shenyang on June 16.
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