Oriental Machinery Pursuit of Perfection Remembers Mother Earth

【China Aluminum Network Special Report】

With the rapid development of China’s national economy, the aluminum processing industry, which supplies basic metal materials to the transportation, machinery, electronic appliances, construction, food packaging and other industrial sectors, has been rapidly upgraded in terms of technical equipment, and the scale of production capacity has now ranked globally. . In the case of a significant increase in the domestic aluminum production capacity and the deteriorating living environment, Shaanxi Huxian Dongfang Machinery Co., Ltd. specializes in the research and development of complete sets of non-ferrous metal deep processing (coating, compounding, slitting) of aluminum plates and foils. The high-tech enterprises have taken the lead in putting forward the slogan of “high-efficiency and environmental protection, energy saving and emission reduction” in the industry.

The large increase in aluminum processing companies and the rapid expansion of production capacity have led to an increase in their subsidiary industries, which has led to increasingly fierce market competition. Each company’s market share will become less and less, and profit margins will be greatly reduced, and companies will have to find new profit growth. point. Dongfang Machinery is taking advantage of cost advantages, adopting an extension of the industrial chain strategy to develop products with high market potential and high added value to the downstream of the aluminum processing industry. Dongfang Machinery, which recently obtained four patents, once again filled the blanks of the industry. Under the leadership of general manager Wang Yibo, hi-tech, low-input, high-output, energy-saving, environmental-friendly, innovative, and other words have long been engraved in the minds of the Oriental robots. The successful research and development of high-tech products such as air-conditioning hydrophilic aluminum foil coating units, food container foil coating units, oil coating units, color aluminum coating units, aluminum-copper strips, and stainless steel slitting units further promoted the aluminum processing industry. development of. Oriental Machinery has complete infrastructure, complete processing equipment and strong technical force. It has long been engaged in cooperation with industry, research, and research institutes of the Shaanxi National Defense Industry Vocational and Technical College. In 2002 passed the ISO9001: 2000 quality management system certification, to meet the relevant national inspection standards.

Today's marketing positioning is more detailed, and service-oriented marketing is increasingly favored by customers. Wang Yibo pointed out that customers have more say in products, and we only have to service everything to win customers' hearts. Customer-centric, honesty-based, continuous development of new products to meet market demand, the qualified rate of parts and components after inspection meets the relevant national inspection standards, the product qualified rate of products strives to achieve 100%, and the disposition rate of customers reaches 100%. .

With the rapid development of China's aluminum processing industry in recent years, the supply and demand in the domestic market have achieved a basic balance, and the implementation of product export strategy has become an inevitable choice for the development of China's aluminum processing and auxiliary industries. First of all, China has joined the World Trade Organization, paving the way for companies to direct foreign markets; Second, the state encourages domestic enterprises to export strategies in terms of industrial policies; Third, China's aluminum processing and affiliated industries are already leading the world in the level of some product technologies and equipment. Status; Fourth, the demand for aluminum processing in the international market, especially in developing countries, has huge potential. At present, Dongfang Machinery is fully equipped with the conditions. They have successfully entered Russia, Indonesia, Turkey, Iran and other countries.

Later, Wang Yibo pointed out that we will not forget the damage caused to the environment in the pursuit of perfection. We set an exemplary role in the industry to protect the mother of the earth.

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