Ms. Jiang is a senior furniture store manager. She said that in the furniture industry, there are many such manufacturers of multiple sets of furniture, multiple names, or sets of famous brands. Most of these sales agents are furniture agents, that is, first- and second-level dealers. Of course, the sales channels of these furniture are mostly concentrated in some second and third line furniture squares or furniture cities. She said that generally speaking, the furniture of well-known brands are strictly controlled in terms of product quality and sales channels. These brands are usually factory direct sales, and there is no case of dealers.
In order to give customers a new feeling and promote furniture sales, these branded furniture will also give different styles of furniture their corresponding names, but the company is still the same, and there will be no situation where different styles correspond to different manufacturers. As for a set of homes encountered by consumers with three or four names, or even three or four different manufacturers, it may be a set of furniture.
Ms. Jiang also said that some agents do not have a registered company. In order to sell their furniture, they will directly apply the names of some famous brand manufacturers in Hong Kong or Guangdong. For them, the more foreign names are more attractive. Customer eyeballs. Most of these agents will represent different furniture from different manufacturers, and then rent or share a shop in the furniture city for sale according to the amount of money for each person. This approach also causes agents to have their own names, and furniture manufacturers have their own names. Because these manufacturers are relatively small, they can't carry out warranty at all. In order to ensure their own sales, the agent will find a manufacturer that is responsible for furniture repair as the warranty point for the furniture of its agent. In this way, the maintenance manufacturer is not related to the manufacturer.
According to the survey, the general large-scale furniture city will have certain audits for the furniture manufacturers entering the market, that is, to worry about the warranty in case of problems. And these brands of furniture will also pay a certain deposit and issue formal invoices. As for those agents, because they do not have a registered company, they cannot issue regular invoices at all. Once the customer asks for it, the price will naturally be added, but even so, the invoices issued are only those invoices that they entrust other friends to help , It is difficult to become effective evidence for rights protection.
As for how to identify the brand of furniture, the reporter learned that it is better to choose the first-line furniture city. Although the price is more expensive than other places, but in the furniture industry, it still believes that the price is equal to the price. However, there is also a little trick. If the place where you buy furniture is not willing to issue an invoice, or indicates that the invoice requires a high tax, customers can pay attention. That is, after the furniture is received, you can go to the mall and ask for an invoice with the shipping or receipt. In this case, in order to avoid being investigated, the mall will require these furniture stores to issue formal invoices.
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