China's wallpaper industry has a history of development. The wallpaper industry is currently in a period of rapid development. Products have improved significantly in terms of environmental protection, quality, and longevity. However, the lack of a service system has become an obstacle to the development of the entire industry. There is a lot of chaos in the market, management chaos, product chaos, price chaos, and service chaos, and industry-related standards lag behind.
First: The threshold of operation is not high, and many businesses have weak brand awareness. According to Li Zhencheng, deputy inspector of the Consumer Protection Bureau of the State Administration for Industry and Commerce, a large part of the 4,973 complaints involving the decoration industry stem from dissatisfaction with price opacity. Even if the business does not raise the price sharply, the same product will have different prices in different stores, which will also cause consumers to be confused.
Second: In the Chinese market, consumer awareness is not enough. Currently, the use of wallpaper in Chinese interior decoration is only 3%-5%, while in Europe, the United States, Japan, and Korea, wallpaper usage is more than 50%. . This shows that the potential of China's wallpaper market is very impressive. Experts in the industry pointed out that it was some irregularities that caused consumers to abandon wallpapers with good decorative effects and chose other materials such as latex paint when they purchased wall decoration materials. The wallpaper industry should learn from history and lessons, not because the self-discipline leads to the decline of the industry, only self-discipline can become bigger and stronger.
Third: lack of standards, pending regulation China's wallpaper giant Ruibao Decoration Design Co., Ltd. recently announced the implementation of “unity of price, service unification, and protection of unity.†According to Ren Changqing, Secretary-General of the China Building Decoration Materials Association and Chairman of the Wallpaper Professional Committee, This will undoubtedly play an important role in guiding the standardization and large-scale development of the entire wallpaper industry. It is also the healthy development direction of the wallpaper industry and even the decorative materials industry in the future, but it also needs a strong brand as support.
According to Zhang Zhongling, secretary general of the China Building Decoration Association Material Committee, wallpaper is an important part of the building decoration industry chain, and is one of the important products that directly concern the national energy conservation and environmental protection, low-carbon economy, and the realization of a resource-saving and environment-friendly society. The development has occupied an important position. In recent years, with the continuous progress of some domestic excellent manufacturers in production equipment and production processes, and a large number of international first-line brand products entering the domestic market, the wallpaper products on the Chinese market today are in terms of product quality, Great progress has been made in terms of environmental performance and service life. However, the issue of wallpaper service management has become an obstacle to the further development of the industry. The service system lacks standards and needs to be standardized.
It is understood that in the past 20 years, China's wallpaper industry has experienced a decline from peak to trough. In recent years, with the continuous improvement of Chinese people’s spending power and consumer awareness and the collective efforts of a group of outstanding companies, China’s The wallpaper industry has ushered in a new development opportunity that looks promising. When the quality of products ceases to be a major bottleneck to the development of the industry, the business integrity and service guarantees of enterprises have become the core of further development. The disorderly pricing of products and the uneven quality of after-sales service are the current unfavorable status quo of the wallpaper industry in China, and are also the key issues to be solved urgently. The price of similar products varies from tens of dollars to several hundred dollars in different stores, and the construction and after-sale protection of wallpapers cannot be guaranteed. These problems all increase consumers' purchase concerns.
First: The threshold of operation is not high, and many businesses have weak brand awareness. According to Li Zhencheng, deputy inspector of the Consumer Protection Bureau of the State Administration for Industry and Commerce, a large part of the 4,973 complaints involving the decoration industry stem from dissatisfaction with price opacity. Even if the business does not raise the price sharply, the same product will have different prices in different stores, which will also cause consumers to be confused.
Second: In the Chinese market, consumer awareness is not enough. Currently, the use of wallpaper in Chinese interior decoration is only 3%-5%, while in Europe, the United States, Japan, and Korea, wallpaper usage is more than 50%. . This shows that the potential of China's wallpaper market is very impressive. Experts in the industry pointed out that it was some irregularities that caused consumers to abandon wallpapers with good decorative effects and chose other materials such as latex paint when they purchased wall decoration materials. The wallpaper industry should learn from history and lessons, not because the self-discipline leads to the decline of the industry, only self-discipline can become bigger and stronger.
Third: lack of standards, pending regulation China's wallpaper giant Ruibao Decoration Design Co., Ltd. recently announced the implementation of “unity of price, service unification, and protection of unity.†According to Ren Changqing, Secretary-General of the China Building Decoration Materials Association and Chairman of the Wallpaper Professional Committee, This will undoubtedly play an important role in guiding the standardization and large-scale development of the entire wallpaper industry. It is also the healthy development direction of the wallpaper industry and even the decorative materials industry in the future, but it also needs a strong brand as support.
According to Zhang Zhongling, secretary general of the China Building Decoration Association Material Committee, wallpaper is an important part of the building decoration industry chain, and is one of the important products that directly concern the national energy conservation and environmental protection, low-carbon economy, and the realization of a resource-saving and environment-friendly society. The development has occupied an important position. In recent years, with the continuous progress of some domestic excellent manufacturers in production equipment and production processes, and a large number of international first-line brand products entering the domestic market, the wallpaper products on the Chinese market today are in terms of product quality, Great progress has been made in terms of environmental performance and service life. However, the issue of wallpaper service management has become an obstacle to the further development of the industry. The service system lacks standards and needs to be standardized.
It is understood that in the past 20 years, China's wallpaper industry has experienced a decline from peak to trough. In recent years, with the continuous improvement of Chinese people’s spending power and consumer awareness and the collective efforts of a group of outstanding companies, China’s The wallpaper industry has ushered in a new development opportunity that looks promising. When the quality of products ceases to be a major bottleneck to the development of the industry, the business integrity and service guarantees of enterprises have become the core of further development. The disorderly pricing of products and the uneven quality of after-sales service are the current unfavorable status quo of the wallpaper industry in China, and are also the key issues to be solved urgently. The price of similar products varies from tens of dollars to several hundred dollars in different stores, and the construction and after-sale protection of wallpapers cannot be guaranteed. These problems all increase consumers' purchase concerns.
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