The National Day Mid-Autumn Festival holiday is over. The reporter visited a number of home furnishing stores and found that the passenger traffic was not as concentrated as expected. In addition to the popularity of Jisheng Weibang, Jockey Club Home Furnishing, Jinhaima Home Furnishing, etc., the passenger traffic of most stores was only as usual The weekend is quite, "not particularly ideal", "a little depressed", is the voice of many businessmen, and even many businessmen sighed: "Instead, more orders received a week before the National Day."
National Day Promotion
Before the National Day holiday, almost all stores and businesses are raring promotion, however, a number of parking spaces in front of the store door flowers stores, traffic is obviously insufficient, Liwan, Baiyun, Haizhu, Tianhe other places is sufficient, City The car in a store in the center is full of parking, but the furniture stall owners in the field complained, "These cars are for dinner and entertainment, and not many people buy furniture." Dongpeng Group said that most people may travel By the way, during the National Day, there were fewer road vehicles and fewer people, similar to the situation of the Spring Festival. It is natural that the market situation is not optimistic.
Due to the lack of popularity, the sales performance is naturally difficult to be satisfactory. A well-known panel furniture company reported that it felt that it took so much money and energy to promote sales before the holiday, but the final result was that all of them were drifting. It is better to do it well. More orders were received at the event; there was also a National Day market that was not done well, and some marketers fell into a low ebb after the holiday. "I feel pressured and I am criticized every day."
Hot and cold unevenness is obvious
But the quiet market also has a lot of highlights. Red Star Macalline ’s data shows that the passenger flow and transactions in the first few days of the long holiday are average, but it will rise in the next few days. "A lot of people at Mid-Autumn Festival are at home and have enough rest. It ’s time to visit the market. †Jinhaima ’s home marketing manager introduced that from October 3rd, it can basically reach the level of the recent Saturday and Sunday every day. Flooring sales in Suzhou are similar to last year, "but the sales on the last day of the holiday can reach a few days."
Jinhaima Home also reflected that the sales force of this year's promotion has increased, and the sales of several of its stores have not declined; and the Louvre Home has also achieved during the National Day. Its brand director Wei Hongxing said that the store's popularity is very strong, somewhat out of the Unexpectedly, the 8-day turnover exceeded 200 million yuan, a year-on-year increase of 25%.
This year will be the most difficult
What kind of report card did you get in this year's annual assessment? The answer will be ten or nine after the National Day holiday. Almost all respondents estimate that this year will be the most difficult year after the financial crisis. The heads of the marketing department of Jinhaima and Nature stated that the overall contraction of the home market this year is a foregone conclusion, and the Europeanists also said that this year will be the coldest year after 2008.
Zhong Haizhou, assistant to the chairman of the Board of Directors of the Federal Home Furnishing, also said that the overall consumption of furniture during the Golden Week is even more worrying. The macro economy has not bottomed out. The impact of upstream real estate regulation on the furniture market is still fermenting. The phenomenon of withdrawal of stores and closure of stores may have some resurgence.
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