Security companies must go abroad to go to the world in the era of financial crisis

After 30 years of development, China's security industry has now entered a stable period and is growing rapidly at an average annual compound annual growth rate of about 20%. With the reform and opening up, China's security industry has gradually gone out of the country to the world. The development of security technology has also driven the development of China's security market. The scale of the company has gradually changed from a workshop-style production workshop to a listed company with a certain scale. The 2008 Olympic Games, the World Expo, the Asian Games and other major events all stimulated the development of the security market. However, a prominent financial crisis has brought new challenges to the security industry. Affected by the subprime mortgage crisis, some European and American companies have pushed security products to China and sought new vitality on this fertile land in China. 2011 came quietly, took the shadow of the financial crisis, security entrepreneurs have you ever thought about how to start your own brand, let your brand go out of the country, to the world?

To take advantage of the crisis as security companies should seize the opportunity Financial crisis has affected the development of foreign security market, the domestic security market will be affected by what? According to Yang Peiwen, director of international marketing at Hikvision, so far, security products have not changed by the financial crisis. The products needed by the market are basically the same. The only thing that will change is the impact of overall market trends on product selection, such as the increasing number of people who choose to purchase networks and HD products. However, this part is not much related to the market fluctuations such as the financial crisis, but is the effect of the changes and evolution of the industry itself.

For product exports, especially for domestic manufacturers, there is also an opportunity for this time of financial crisis, mainly because buyers’ budgets are shrinking, so they will choose products with equal or higher performance but relatively cheap prices. This is undoubtedly an opportunity for many domestic manufacturers who have mastered technology and product quality. However, if the products provided are not high in performance and stability, they will be thrown into a cold room immediately after the customer tries, and even the eternity may not turn over. Therefore, although the financial crisis has provided certain opportunities, at the same time, it is also a huge challenge and challenge for manufacturers to meet customer requirements and expectations in a short period of time.

In response to the rapid development of market development, the global security market has now returned to normal levels. Yang Peiwen also put forward the same point of view. Although there are still some fluctuations in the market, compared to the stormy waves two years ago, it is already much smoother. In addition to a few countries still fluctuating, the purchase of security in most markets has returned to a steady pace, and the implementation of the project has also started one after another. It should then enter a stage of steady development. For security manufacturers who want to go out, there are no shortcuts for exporting. First of all, it is necessary to carefully consider their own positioning, find out what their company can do, what advantages and disadvantages, and support products and services. In the export market has developed.

The financial crisis is only a stage of historical development. Regardless of whether or not there has been a financial crisis, security entrepreneurs should use a development perspective to view issues. Crossing technical barriers, strengthening investment in R&D, and catering to government policy guidance are all important ways to promote the development of the security market. In the face of opportunities and challenges, security companies have already made a good start in going abroad, and greater progress can be expected.