Although China's stone industry has also been affected by the financial turmoil, the overall situation is improving. The industrial added value, sales revenue, realized profits and fixed assets investment of enterprises above designated size have continued the growth momentum since 2006. But the crisis is a crisis, and it has its own negative side. So what will happen in 2009?
In 2009, the stone industry will fully feel the impact of the financial turmoil.
As the stone industry is at the end of the construction industry, the industry's response to market changes will lag behind. In 2008, the growth rate of China's GDP has fallen to 9%, but the stone industry has not seen a significant decline, and the impact of the 2009 financial crisis will be clearly reflected in the stone industry.
The trend of the stone consumption market is unfavorable to the stone industry. The downward trend of exports did not change in January 2009. The growth rate of exports in January dropped from 15.06% in the whole year to ~8.61%, although there were Spring Festival holidays. Factors, but not to be underestimated. In addition, the growth rate of real estate development investment, the increase of commercial residential investment in 2008, the increase in the vacant area of ​​commercial housing, and the growth trend of the total retail sales of building materials and decoration materials in the building materials market are not optimistic.
Although there were financial turmoil in 2009, the fundamentals, long-term trends and advantages of China's economic development have not changed.
The kinetic energy of industrialization, urbanization, marketization and internationalization is very strong. Second, international emerging and developing economies have great potential for stone demand. After more than ten years of development in China's stone industry, the overall level of the industry has been greatly improved, the international links between the industry and enterprises have been continuously strengthened, the ability to expand the international market has been continuously enhanced, and international competitiveness has been greatly improved. A series of national import and export policies and adjustments in monetary policy are conducive to the development of the stone industry. The stone industry must strengthen its confidence, adjust its structure and meet the challenges.
First, the stone industry should conform to the overall deployment of China's "expanding domestic demand and maintaining growth" and increase the development of the domestic market.
China's stone industry currently has about 200 billion yuan in sales revenue, and exports account for only 4 billion US dollars, equivalent to nearly 30 billion yuan, accounting for about 15%. In other words, more than 85% of China's stone industry market is in China. Even the stone companies with the largest proportion of exports in China have about 35% of the domestic market share. Most well-known companies have a domestic market share of more than 80%, and the domestic stone market is the lifeblood. Now, what we need to do is to consolidate the domestic eastern market and pay attention to the development of the Bohai Sea urban agglomeration. Vigorously explore the Midwest market, the Wuhan urban agglomeration in the central and western regions, the Changsha, Zhuzhou and Xiangtan urban agglomerations, the Chengdu-Chongqing urban agglomeration, and the Beibu Gulf urban agglomeration have great potential.
Second, use good policies to implement the diversification strategy of the international market, consolidate the markets of Europe, the United States, Japan and South Korea, and develop emerging markets.
The good policy mentioned is that the import tariff of stone blocks imported by the China Stone Association and the whole industry has been reduced by 4 percentage points, the export tax rebate rate has increased by 4 percentage points, and the import stone has been transferred to the law inspection catalogue, and the marble exemption. Customs radiological inspection. These policies provide a very favorable policy environment for the import and export of stone enterprises. We must use these policies to open up the international market. In the international stone market, Japan and South Korea are still the first market for China's stone exports. In 2008, the proportion of China's exports to Japan and South Korea in total exports fell from 33.201% in 2007 to 33.115%, from the Eurozone to North America. In 2003, 33.43% fell to 28.31%. However, the two still account for half of China's export market. Therefore, it is very important to consolidate the Japanese, Korean and European markets.
However, we must also pay attention to the development of emerging markets. Russia’s market share increased from 1.599% of China’s total stone exports in 2007 to 2.85% in 2008, an increase of nearly doubled to US$112 million. ASEAN grew from 4.42% in 2007 to 4.86% in 2008, reaching $191 million. In 2010, 10 plus 1 (ASEAN and China) realized the free trade zone and created favorable conditions for the export of stone. The oil-producing countries of Saudi Arabia, the United Arab Emirates and Qatar increased from 2.066% in 2007 to 3.563% in 2008, reaching US$140 million. Central Asian countries also had a share of 6.771% and a market of 265 million dollars in 2008.
Third, the stone industry should adjust its product structure, technical structure, marketing model, and organizational structure.
Efforts should be made to develop people's livelihood products, and to meet the demand of 40 billion medical and health and cultural and educational undertakings for the 370 billion rural people's livelihood projects and rural infrastructure construction to expand domestic demand and maintain growth, and the 18,000 billion iron (road) public (road) machine ( The demand for projects such as the field, the demand for the post-disaster reconstruction project of 100 billion to adjust the product structure, adapt to the market demand; vigorously strengthen the standardization work of the stone industry, adjust the technical structure and improve the technical level according to the industrial policy of the stone industry; adjust the marketing of the stone industry Mode, close to the market, close to consumers, implement brand strategy, make stone products and consumers directly meet; integrate industry resources, implement the survival of the fittest in accordance with industrial policies, and advantage enterprises should be bigger and stronger, and increase industry concentration. In short, under the impact of the financial turmoil, we must survive in structural adjustment, seek development in structural adjustment, and build a modern stone industry in structural adjustment.
Fourth, the stone industry and stone enterprises should strengthen the research on development strategies.
The stone industry has put forward the strategic goal of building a modern stone industry. At present, the stone industry should put the stone industry in the paving wall material, compare the stone with other paving wall materials, and study what advantages the stone has in the current macroeconomic policy conditions, what are the disadvantages, consumption What are the misunderstandings about the stone? How to carry forward the advantages, make up for the disadvantages, and eliminate the misunderstanding of consumers on the stone.
Stone is one of the most commonly used paving wall materials for consumers in China. In the commonly used paving wall materials, the energy consumption of stone is the lowest, so it is the most energy-saving and emission-reducing product. Stone is a product that leads the fashion fashion. It is natural and elegant, and it is an important symbol of the level and modernization of buildings. While paying attention to the advantages of stone, we must also pay attention to the disadvantages of stone. The standardization work of the stone industry is backward, the marketing concept and marketing model are relatively backward, and it is not close to consumers, which hinders consumers from correctly understanding stone products.
Due to the misinformation of interest groups and irresponsible media, consumers mistakenly believe that stone has a radioactive hazard to the human body. Therefore, in the context of the country's efforts to strengthen energy conservation and emission reduction, the stone industry should strengthen the promotion of stone materials as the most energy-efficient building materials products, and strive for government policy support; in the relevant state departments, the stone materials will be transferred from the (radioactive) legal inspection catalogue. Under the background, the strengthening of stone has no publicity of harmful radioactivity to the human body, and strives for more recognition of consumers; vigorously strengthen the standardization construction of the stone industry to facilitate consumers; vigorously adjust the marketing model of the stone industry, close to the market, close to consumers. We also hope that stone enterprises will strengthen the research on enterprise development strategy. Under the background of oversupply of stone products, how to actively adapt to the trend of market development, integrate resources, and become bigger and stronger, so that the modernization strategy of the stone industry has a solid enterprise. basis.
We also welcome various research institutions in the society to actively participate in the research on the development strategy of the stone industry, and provide more suggestions for the stone industry to adjust the structure and improve the level, so that the modernization strategy of China's stone industry has a more solid theoretical foundation.
In 2009, the stone industry will fully feel the impact of the financial turmoil.
As the stone industry is at the end of the construction industry, the industry's response to market changes will lag behind. In 2008, the growth rate of China's GDP has fallen to 9%, but the stone industry has not seen a significant decline, and the impact of the 2009 financial crisis will be clearly reflected in the stone industry.
The trend of the stone consumption market is unfavorable to the stone industry. The downward trend of exports did not change in January 2009. The growth rate of exports in January dropped from 15.06% in the whole year to ~8.61%, although there were Spring Festival holidays. Factors, but not to be underestimated. In addition, the growth rate of real estate development investment, the increase of commercial residential investment in 2008, the increase in the vacant area of ​​commercial housing, and the growth trend of the total retail sales of building materials and decoration materials in the building materials market are not optimistic.
Although there were financial turmoil in 2009, the fundamentals, long-term trends and advantages of China's economic development have not changed.
The kinetic energy of industrialization, urbanization, marketization and internationalization is very strong. Second, international emerging and developing economies have great potential for stone demand. After more than ten years of development in China's stone industry, the overall level of the industry has been greatly improved, the international links between the industry and enterprises have been continuously strengthened, the ability to expand the international market has been continuously enhanced, and international competitiveness has been greatly improved. A series of national import and export policies and adjustments in monetary policy are conducive to the development of the stone industry. The stone industry must strengthen its confidence, adjust its structure and meet the challenges.
First, the stone industry should conform to the overall deployment of China's "expanding domestic demand and maintaining growth" and increase the development of the domestic market.
China's stone industry currently has about 200 billion yuan in sales revenue, and exports account for only 4 billion US dollars, equivalent to nearly 30 billion yuan, accounting for about 15%. In other words, more than 85% of China's stone industry market is in China. Even the stone companies with the largest proportion of exports in China have about 35% of the domestic market share. Most well-known companies have a domestic market share of more than 80%, and the domestic stone market is the lifeblood. Now, what we need to do is to consolidate the domestic eastern market and pay attention to the development of the Bohai Sea urban agglomeration. Vigorously explore the Midwest market, the Wuhan urban agglomeration in the central and western regions, the Changsha, Zhuzhou and Xiangtan urban agglomerations, the Chengdu-Chongqing urban agglomeration, and the Beibu Gulf urban agglomeration have great potential.
Second, use good policies to implement the diversification strategy of the international market, consolidate the markets of Europe, the United States, Japan and South Korea, and develop emerging markets.
The good policy mentioned is that the import tariff of stone blocks imported by the China Stone Association and the whole industry has been reduced by 4 percentage points, the export tax rebate rate has increased by 4 percentage points, and the import stone has been transferred to the law inspection catalogue, and the marble exemption. Customs radiological inspection. These policies provide a very favorable policy environment for the import and export of stone enterprises. We must use these policies to open up the international market. In the international stone market, Japan and South Korea are still the first market for China's stone exports. In 2008, the proportion of China's exports to Japan and South Korea in total exports fell from 33.201% in 2007 to 33.115%, from the Eurozone to North America. In 2003, 33.43% fell to 28.31%. However, the two still account for half of China's export market. Therefore, it is very important to consolidate the Japanese, Korean and European markets.
However, we must also pay attention to the development of emerging markets. Russia’s market share increased from 1.599% of China’s total stone exports in 2007 to 2.85% in 2008, an increase of nearly doubled to US$112 million. ASEAN grew from 4.42% in 2007 to 4.86% in 2008, reaching $191 million. In 2010, 10 plus 1 (ASEAN and China) realized the free trade zone and created favorable conditions for the export of stone. The oil-producing countries of Saudi Arabia, the United Arab Emirates and Qatar increased from 2.066% in 2007 to 3.563% in 2008, reaching US$140 million. Central Asian countries also had a share of 6.771% and a market of 265 million dollars in 2008.
Third, the stone industry should adjust its product structure, technical structure, marketing model, and organizational structure.
Efforts should be made to develop people's livelihood products, and to meet the demand of 40 billion medical and health and cultural and educational undertakings for the 370 billion rural people's livelihood projects and rural infrastructure construction to expand domestic demand and maintain growth, and the 18,000 billion iron (road) public (road) machine ( The demand for projects such as the field, the demand for the post-disaster reconstruction project of 100 billion to adjust the product structure, adapt to the market demand; vigorously strengthen the standardization work of the stone industry, adjust the technical structure and improve the technical level according to the industrial policy of the stone industry; adjust the marketing of the stone industry Mode, close to the market, close to consumers, implement brand strategy, make stone products and consumers directly meet; integrate industry resources, implement the survival of the fittest in accordance with industrial policies, and advantage enterprises should be bigger and stronger, and increase industry concentration. In short, under the impact of the financial turmoil, we must survive in structural adjustment, seek development in structural adjustment, and build a modern stone industry in structural adjustment.
Fourth, the stone industry and stone enterprises should strengthen the research on development strategies.
The stone industry has put forward the strategic goal of building a modern stone industry. At present, the stone industry should put the stone industry in the paving wall material, compare the stone with other paving wall materials, and study what advantages the stone has in the current macroeconomic policy conditions, what are the disadvantages, consumption What are the misunderstandings about the stone? How to carry forward the advantages, make up for the disadvantages, and eliminate the misunderstanding of consumers on the stone.
Stone is one of the most commonly used paving wall materials for consumers in China. In the commonly used paving wall materials, the energy consumption of stone is the lowest, so it is the most energy-saving and emission-reducing product. Stone is a product that leads the fashion fashion. It is natural and elegant, and it is an important symbol of the level and modernization of buildings. While paying attention to the advantages of stone, we must also pay attention to the disadvantages of stone. The standardization work of the stone industry is backward, the marketing concept and marketing model are relatively backward, and it is not close to consumers, which hinders consumers from correctly understanding stone products.
Due to the misinformation of interest groups and irresponsible media, consumers mistakenly believe that stone has a radioactive hazard to the human body. Therefore, in the context of the country's efforts to strengthen energy conservation and emission reduction, the stone industry should strengthen the promotion of stone materials as the most energy-efficient building materials products, and strive for government policy support; in the relevant state departments, the stone materials will be transferred from the (radioactive) legal inspection catalogue. Under the background, the strengthening of stone has no publicity of harmful radioactivity to the human body, and strives for more recognition of consumers; vigorously strengthen the standardization construction of the stone industry to facilitate consumers; vigorously adjust the marketing model of the stone industry, close to the market, close to consumers. We also hope that stone enterprises will strengthen the research on enterprise development strategy. Under the background of oversupply of stone products, how to actively adapt to the trend of market development, integrate resources, and become bigger and stronger, so that the modernization strategy of the stone industry has a solid enterprise. basis.
We also welcome various research institutions in the society to actively participate in the research on the development strategy of the stone industry, and provide more suggestions for the stone industry to adjust the structure and improve the level, so that the modernization strategy of China's stone industry has a more solid theoretical foundation.
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