The cabinet market showed a trend of "polarization"

With the economic development, when cabinets slowly become a work of art, more and more women learn to enjoy cabinets. With the fierce competition in the cabinet market and the gradual maturity of the market, the cabinet consumer market has shown a trend of “polarization”: 20% of high-end brand products and flat-price products occupy 80% of the consumer market, while the other 80% of products Occupy 20% of the consumer market.

The consumer market presents a trend of “polarization” It is understood that mainstream brands with higher brand awareness and low-priced products are increasingly highlighted by consumers and gradually occupy about 80% of the consumer market. The middle-tier consumer space is getting smaller and smaller. Well-known brand products have brand advantages, whether it is quality, style or after-sales service, etc., must be better than the average product, to adapt to mid-range consumption; and "cheap goods" are adapted to some temporary decoration or income of ordinary consumers Low-end decoration needs. General mid-range consumers either have long-term plans to bite their teeth and use branded products, or simply adopt temporary over-fitting methods, choose low-priced products, and gradually start to move closer to the two consumer extremes, thus prompting the constant expansion of the cabinet's two-pole consumer market.

For a long time, the cabinet market has been difficult to break the "cold saddle horse" situation, about 90% of the cabinet business monthly sales of only about 30 sets, most businesses are struggling to manage. The cost is high, and the sales price is going up. Consumers often feel that they are "invincible at heights" and are not willing to place orders.

With the ever-increasing competition in the cabinet industry, new situations have become more and more frequent in the cabinet market. Some businesses have become very cautious about investment, and their product replacement has also been relatively slow, while some products with higher brand awareness have also become increasingly popular. confused. The industry analysts said in an interview with Xiaozheng.com that the cabinet industry should also have a “polarization”. In the future, the development of the cabinet industry will be stronger and the weak will disappear. Its main market will be three or five large. Brand share.

These brands are large in scale and strong in brand competitiveness. They can form a relatively competitive market in the national market and form an absolute competitive edge in the regional market. At the same time, the product price system of the cabinet market squeezes moisture, and the “28 law” has become inevitable. That is, 80% of the product cost and 20% of the reasonable profit. Such a pattern will continue to develop, and the greatest benefit will come from consumers.

The cabinet industry consolidation and reshuffling cannot avoid that any industry competition will gradually move from chaos to order and go in line with the law of market development. This is an irresistible trend. In the face of the cabinet market share of several hundred billion yuan in the future, powerful companies will never miss the opportunity for industry development, and industry reshuffle integration will be inevitable. The sharp increase in the capacity of the cabinet market, the reshuffle of the cabinet industry and the integration movement also kicked off. We believe that in an effective manner, the scattered power of the cabinet industry should be concentrated, which can avoid the waste of resources in production, sales, and logistics. It can also supervise the trade cuts and competitions among various merchants, reduce price competition, and promote self-discipline in the industry. Play an overall advantage.

Experts believe that more and more people in the industry realize that apart from continuously improving and improving the quality of their products, they should also pay attention to internal services, that is, services. The effective extension of the service surpasses the satisfaction of the psychological needs of the product itself and replaces the need for product functions. The reference of the price is effectively reduced and the value becomes the new measurement standard. Being able to innovate in service or effectively extend the competition and various service items and integrate into a complete service system will surely become the most effective cupboard market competition method and highlight.