The flooring industry can rely on logistics to expand the market

The development of information and the lack of independent innovation property rights have reduced the competitiveness of enterprises in other provinces. Between manufacturers and distributors, they are constantly imitating and being imitated. The competitiveness of the flooring companies in other provinces has been extremely weak. With the mechanization and patterning of flooring technologies, the provincial flooring companies are not in terms of production capacity. Take the absolute advantage, especially the same level of product competition.

The provincial flooring companies want to capture more market share, can only be reflected in the quality and brand, so the communication service that logistics has become a bottleneck restricting the brand of other provinces. Logistics links are sold through the market; if logistics fails, sales are blocked. There are a large number of floor companies in China. However, there are few companies that can cross the province. Even the sales of domestic first-line brands in areas where branches or factories are not established are not satisfactory. However, in the face of high-end brands in other provinces, dealers are dauntless because they are restricted by logistics.

Logistics can be compared to the blood of adults, and the fundamentals of goods flow are also. Any industry can not do without logistics. Some of the points that dealers are concerned with when choosing a brand are: quality, brand, price, and logistics.

Floors need professional logistics So far there has not been a special floor logistics company. If the manufacturers organize their own transportation, the cost is too high, the pressure is too great, and the single number of floor sales is not much, the distribution will not only focus on a certain store or a dealer, so that the logistics work is arduous and not effectiveness. Dealers who personally organize transportation will be even less profitable because they carry heavy freight charges. Due to its own characteristics, the floor cannot be split, flat, and easily broken due to unequal stress, causing inconvenience to transportation. Due to the low level of education of the employees in the logistics industry, the lack of fine workmanship and the existence of subcontracting in most trans-regional transportations have also made the logistics of the floor worse. Dealers are the frontline of facing customers, and when problems arise, consumers will be directed at dealers. If consumers are dissatisfied because of non-self factors such as logistics, the reputation of the dealers will not only be affected, but may even lose a large number of potential customers.

Sun, who is the representative of the floor brand outside the province, always said: “We have always been optimistic about several floor brands in Zhejiang Province. We know that they have excellent quality, good craftsmanship, and many styles, but they really want to get goods but they are discouraged. Who does not want their own brand? Is a well-known domestic brands. But there is no confidence in the cross-provincial logistics." He also had a special search for large logistics companies, but the breakage rate also reached 40%. On the contrary, local manufacturers can directly deliver goods to customers' homes. The logistics line is much shorter. The transportation process can also be accompanied by a special installation master. The fault-tolerance rate increases and the error rate decreases, making many flooring dealers favor the floor factory in the province.