Because of the social environment and economic factors, people in the 1960s and 1970s were more pragmatic about life, so home accessories in those days were mostly furnishings that were as practical as table lamps, and with economic development, 80 years later As the main force of consumption in the new era, people in the new era have also become more open in terms of consumption concepts. The pursuit of trend and fashion, and the requirement for quality of life have made them add some fun, fun and surprises from time to time in the home life. Work life, fashion, novelty, and changeable home accessories have become the objects chased by this group of young consumers.
As an industry, home accessories have grown rapidly under the pursuit of new consumer forces. Now whether in boutiques, furniture stores, or large shopping malls, exquisite and cute home accessories can be seen everywhere. We have also seen the potential of this industry. In the past eight years, the fastest development of home accessories, it is still difficult for us to see a big brand of home accessories in the Chinese home accessories industry.
Lack of creativity is the fatal wound of Chinese home accessories brand
Home accessories have been positioned as a trend product in today's consumer market. It is different from furniture to fashion. The cycle of home accessories update is much shorter than that of furniture. This requires designers of home accessories to have a keen sense of touch. Receive trend information that is always updated. But now walking in some boutiques in the market, you can still see the style and cartoon image of home accessories that have been popular a few years ago.
No creativity is the fatal wound of trendy products. Nowadays, China's home accessories market is full of products, but in these products, similar or similar products are often seen by us, creative, and can shine. It is rare. And in the home accessories industry, to make a appealing brand, mainly depends on whether the products behind the brand have appeal, whether it can reflect the personality of the brand, and the products without creativity directly hit consumers' purchases. Hobbies, so that consumers have no desire to buy products, it is self-evident what kind of influence it has on its own brand.
Intermediaries' profiteering in sales hinders the development of the industry
Home accessories, although they are only small ornaments for decorating homes, but the price they sell on the market is not the price of small accessories. It is understood that a simple earthenware pot in the home accessories market is roughly 150 yuan, and an ordinary antique phone may It is not only the manufacturer of the product, but the retailer of the product that earns a price difference of 3 to 5 times between buying and selling.
Home decorations that increase the value of money will inadvertently exclude some consumers who have relatively weak consumption ability or relatively conservative consumption concepts. This is extremely unfavorable to the development of the industry from a long-term perspective, or Some people will say that we only need a part of the customers, and that part of the customers who can afford it is enough for us. However, in the sales process of home accessories, the price has lost the integrity of consumers. How long can you retain the customers who can afford it now?
Home accessories are a rising industry in many industries in China, and there are unlimited possibilities for future development. However, if the direction of the industry's operation is unclear and poorly coordinated, unfair competition among enterprises will easily stifle its development prospects because it has just developed Things that grow up are easily grown and destroyed.
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