Can't wait for the "Eleventh" Golden Week! “Early birds have insects to eatâ€. After entering September, home building materials brands have launched a variety of theme activities, including the collection of thousands of people in the store, the purchase of building materials, the exclusive exhibition of home improvement companies, and the opening of new stores. There is also a single product special celebration, the president signed. The "Eleventh" Golden Week has not arrived yet, and the merchant has entered the state in advance. Consumer question is now waiting for "Eleven"? “Golden September and Silver 10†is the best time of the year for the home furnishing industry, because the autumn in September and October is very cool and the most suitable for decoration. On the other hand, the comfortable weather has also stimulated the consumer's desire for consumption. The "Promotional War" of the "Eleventh" Golden Week has become the most important "battle" in the home industry every year. Mr. Qian’s new house in Shangdu International will be handed over to the house. At the home fair held by the Business Daily on September 4, he found a suitable decoration company. Because the requirements for details are relatively high, Mr. Qian decided that the main materials should be selected by himself. The designer told him that during the “Eleventh†period of the year, the promotion of the home building materials industry is the strongest. When you go to buy floors, cabinets, bathrooms and furniture, you will save a lot of money. However, Mr. Qian recently has an impulse to shop every time he reads newspaper advertisements. “The president of Life Baro floor has signed a sale, the imitation solid wood floor has a minimum of 19 yuan/square meterâ€, and the “11th floor section of Shengda Floor†Frenzy 60 yuan / square meter", "Dongpeng ceramics, nature flooring, European cabinets, red apple furniture, NVC lighting, the United States' central air-conditioning six major brands formed a 'champion alliance' to jointly make profits" ... each home The incentives for the launch of the building materials brand are very attractive. Will the intensity of the "Eleventh" Golden Week be even greater? Is it a shot now or a few more days? Mr. Qian is a little hesitant. Well-known building materials brands rely on the influence of the industry to pre-empt the "cheese" driving along the Zhengzhou Road all the way to the east will find that this commercial street began to be busy with the ups and downs, the billboards stand up, the exhibition rack stage is set up, all businesses are Already savage, the war is on the verge. The building materials, furniture market and various building materials brands, including Zhongbo Furniture Plaza, Phoenix Famous Building Materials City, Hongxing Meikailong (view map), Real Home (view map), new home, Haobainian, etc., will be a tit-for-tat The squadrons of the second half of the Zhengzhou home market will be heard. Judging from the promotion efforts, this round of commercial wars before the “Eleventh†Golden Week has far surpassed the Golden Week of previous years, so that consumers who are accustomed to holding the money before the Golden Week are beginning to feel at ease and want to open the money bag in advance. Living House·Baroque Floor Zhengzhou General Manager Yan Liang said that the annual presidential signing event is their most exciting promotion in a year. The reason why I put the event before the "Eleventh" this Saturday is to try to get ahead of the "Eleven" and get some owners with rigid needs in advance. Of course, during the "Eleventh" period, activities will be held to join the real Golden Week "promotional war", but the scope and intensity of the promotion may not be as big as the president's signing. In line with the ideas of the living family, many big brands also expressed their desire to "snap" before the "11". "In general, the big wars in advance are the big brands in the industry. They rely on their own brand appeal and large-scale promotional activities to launch a sniper war, to intercept some consumer demand and to share a piece of 'cheese' first," said industry insiders.
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