Wave Home Furnishing's soft power and hard development

When Langdu International Furniture Expo Park became the sub-meeting of the "Thirteenth Chengdu International Furniture Industry Exhibition" and entered the attention of the public, people suddenly discovered that the "Landoo International Furniture Expo" like a park was built "Park" is Langduji's innovative home furnishing business model, with soft power born and hard development, benefiting both consumers and industry companies. Undoubtedly, "Wangdu International Home Expo Park" has become a key word for consumers' attention and hot discussions in the industry. Many people sighed: The routine of Wavedo can't understand, does the industry tradition really need to change?

One of the pioneering initiatives:

With the theme of "home", a new transformation of the business format, creating the first station of home shopping in Chengbei

It is reported that on April 11, 2012, the first day of the 100,000-square-meter furniture and building materials shopping mall of Langdu International Home Expo Park, the first day of opening, 300,000 people won the show, and the transaction exceeded 100 million, showing the strong market appeal and radiation power A new benchmark for industry development.

After 13 years of rapid development, Langdu Group has become a diversified enterprise group involved in home manufacturing, modern business, financial investment, and cultural industries. It has strong industry appeal, market influence, and strong financial strength. The annual output value is 15 100 million yuan, with a brand value of 2.5 billion yuan. It has been the No. 1 Sichuan furniture exporter for five consecutive years and won the "China Famous Brand".

Soft power was born and hard development. Waves adhering to the service concept of "Waves and you share happiness". Under the objective of "Twelfth Five-Year" planning policy and industry development to break through the bottleneck, overnight transformation, relying on the cultural connotation of Sanshuidui ancient Shu Guanghan, the main throat of the north of Sichuan and the core of Chengdemian economic circle, built the "Wangdu International Home Expo Park", the first station of home shopping in Chengbei. "Model", to build a global furniture, building materials, lighting wholesale center, shining industry.

"Langdu International Home Expo Park" is located in Guanghan (the main Qu of Sichuan Province, the Confucian Road to Beijing) (Chengmian Expressway (microblogging) Guanghan exit), only 25 minutes drive from Chengdu, not only connecting Qingbai River (microblogging) , Xindu, Jintang (microblogging), Shifang (microblogging), Mianzhu (microblogging), and also through Chengdu, Deyang, Mianyang and other places, radiating 150 million people with a radius of 500 kilometers around Guanghan.

Chen Yongfeng, general manager of "Lando International Home Expo Park", introduced that the total investment of Lando International Home Expo Park is 5 billion yuan, with a planned area of ​​1.5 million square meters. , Entertainment as a whole, modern urban home shopping and leisure urban complex. The overall design takes the scene experience-style home exhibition and sales platform as the core, combined with the regular market and e-commerce platform, to create a intensive professional market cluster for the western industrial cluster chain. Form a unique technology service platform, financial service platform, information trading platform and logistics distribution platform for the western home furnishing industry. Combined with the characteristics of the home industry agglomeration model, a home building materials procurement center, an industrial creative design center, a theme park sector, an outlet brand shopping mall, a mahogany furniture theme hotel, a lifestyle boutique MALL, a special style commercial street, and logistics distribution will be built in three years The center waits for eight major sectors. Integrate greenery, water and other landscape elements to create a super-large home shopping and leisure expo garden with outstanding style, scene experience, and low-carbon ecology. Newly build the first stop of Chengbei home shopping.

The second initiative:

Innovative business model, creating a "happy home" for Deguangmian home shopping

China's economic wave, the waves are rolling forward, and the home furnishing industry has undergone several changes. The traditional home furnishing stores are facing new challenges again as the market changes. The innovation of the business model is undoubtedly an important shot in the new changes.

It is reported that "Lando International Home Expo Park" gathers thousands of well-known domestic and foreign home furnishing brands to operate together on the same field, and develops a proposal to integrate the production and sales of the entire home furnishing industry chain as the basis, and to achieve the Innovative marketing and promotion model of "integration of exhibition, trade and entertainment". At the same time, relying on the park-style shopping environment, it took the lead in introducing the internationally advanced home-experience "experiential" consumption model, forming a home-shopping park that integrates shopping and leisure, breaking the traditional image of "one store side". With the "big wholesale, big logistics, big direct sales" as the starting point, and the purpose of the public purchasing the factory wholesale price, which is lower than 50% -70% of the market, the purpose is to shape the "Chunxi Road", a wholesale and retail "Lotus Pond".

Today, with high prices, how can we reduce product costs? The general manager Chen Yongfeng calculated an account for the reporter: the advantage of geographical location makes the rent cost of the brand booths low, only 1/10 of the urban area, so that the same product brand can save 90% in rent. And close to the highway, it is in the throat of the north of Sichuan, saving nearly 60% of the brand logistics cost. At the same time, for the operation of shopping malls, property management fees such as advertising support, water and electricity have saved 50% of the brand. The reduction of the three basic items of "low rent, low management fee, and low logistics" cost provides the possibility for brands to achieve 50% to 70% below the market price.

At the same time, not only the price is close to the people, but the same after-sales service, the goods sold in the park are found to have quality problems. Once confirmed, they will be implemented in accordance with the principle of "first payment" in the mall; adhere to the principle of "seven days unconditional return" and solemnly promise: Once expensive, double the difference; at the same time, it is also equipped with a series of convenient facilities such as free shuttle bus throughout the journey, reimbursement of round-trip fares and so on.

The beautiful "experience-style" shopping environment, a large collection of more than a thousand domestic and foreign product names, factory wholesale prices below 50% -70% of the market, no-worry after-sale protection and fully friendly people-friendly facilities are beyond doubt. The "Home Expo Park" has created a "happy home" for home shopping for hundreds of millions of consumers in Deguang. Decorate and buy building materials and furniture in one step, saving time, worry, and money.

Industry sources said that having to admit that Wave's approach not only broke through the industry's bottleneck, but also a step forward for household consumers such as Deguangmian to enter the primary consumer market. It is also a powerful engine to promote the development of urban tourism economy in the Midwest.