Zhao Jixin: Let the scent of Jinhua Zimu drift on the road

    "Golden Flower Purple Wood" and "Mai Dao" get together, it is really a heaven. This kind of wood is named after its ruddy and dull color, and its bright golden color; the word "mai" in Mai Dao has more than six kinds of meanings. The meaning is road and the deep meaning is righteousness, which should be understood as "righteousness" through the author's observation. The fame of Suzhou Furniture Fair made "Maidao" almost a household name in the industry. With a lot of curiosity and perplexity, the editor had the opportunity to interview Mr. Zhao Jixin, the head of "Maidao" solid wood furniture.

   Leading the new trend of solid wood furniture

Entering the Guangdong Shunde Home Furnishing Brand Pavilion, Maidao solid wood furniture not only has a gorgeous appearance and exquisite carvings, but also exudes a warmth of the home; the variety of styles, its natural wood texture and color, for families who advocate elegance and pursue quality of life, It is undoubtedly the best choice. Maidao series products have their own unique style and personality. The raw materials come from nature and integrate the essence of nature. They truly show the unique taste of pure solid wood furniture: high-end and heavy, combining the traditional Chinese culture with modern fashion factors and integrating into the furniture. In the design, the furniture is given a new cultural connotation.

When asked about the question that Maidao used to lead the new trend of solid wood furniture, Mr. Zhao said with pride six points. First, the only domestic company that uses Jinhuazimu as raw material and independently researched and developed; second, it does not use any direct boards and auxiliary materials; third, the products are finely crafted. Doors, back panels, laminates, partitions and other workmanship materials are the same; fourth, the product uses environmentally friendly paint; fifth: the material is atmospheric and heavy, the material used is very wide and very thick; sixth, the production process , The product adopts the most original falcon frame structure.

   Ancient rhyme and modern beauty

   Maidao solid wood furniture inherits Chinese traditional culture, cleverly combined with modern aesthetic taste. Inherit the essence of Chinese traditional furniture culture and follow the structure, style and craftsmanship of traditional fine products. Each piece is carefully carved and repeatedly polished, and the structure of the tenon and riveting without nails is adopted in the structure, and the tight wire is seamed, which fully exerts the characteristics of the bolt hanging falcon and has excellent skills. Every kind of solid wood furniture can feel its exquisite craftsmanship and rich oriental culture.

The establishment of a brand stems from adhering to a core value. Zhao Jixin told us that Maidao adheres to the concept of "making solid wood furniture in life" and at the same time highlights the rich cultural atmosphere of solid wood furniture in order to emphasize the core content of the company's brand. The Maidao brand is the display of the cultural connotation of "ingenuity and shaping the classics". At the same time, it combines the rich national cultural connotation with the modern science and technology atmosphere, focusing on highlighting the rich cultural characteristics of Maidao and giving consumers more space consumption. Experience and life experience.

   Product quality excellence  

   Due to the characteristics of solid wood furniture, it is greatly affected by weather, humidity, temperature and other external influences, and it is prone to problems such as expansion and deformation. It must be handled properly to provide consumers with a comfortable furniture life. Maidao always insists on quality first, and regards quality as the lifeline of products. Therefore, pay close attention to the purchase of raw materials and improve the quality of furniture from the source. Through the use of advanced drying equipment, scientifically stabilize the original properties of the wood, so that the product strength is uniform, the structure is stronger, the weakness of the solid wood furniture expansion is solved, and the worries for consumers are relieved.

At present, Maidao has gradually formed its own four unique characteristics : First, excellent material selection, ensure quality, increase technological content, and prevent deformation and shrinkage; Second, the product does not contain formaldehyde, no radiation pollution, meet consumer green Environmental protection psychology; three, 100% solid wood materials to meet consumers' desire for solid wood furniture; four, personalized design; with the rapid development of the company in recent years, relying on the most advanced production technology and the most stringent production management system , So that the products have internationally advanced quality assurance. Maidao closely follows consumer demand and market trends, and products have passed product inspection and certification by relevant environmental protection departments.

   Innovation promotes development

 

Although the furniture industry has experienced various degrees of weakness this year, with the consumer groups accumulated by Maidao and a comprehensive sales network, the Maidao series has been in short supply. Excellent quality comes from the first-class raw materials, combined with advanced modern science and technology, coupled with a group of open-minded and skilled design and manufacturing personnel, carefully crafted furniture products with perfect life, and committed to the development of new products, All these "classic powers" together create the classic products of Maidao.

    Relying on the pragmatic and innovative concept, Maidao adheres to the proposition of environmental protection and comfort and careful thought; sincere service, keeps pace with the market pulse and strives for perfection, dedicated to providing our customers with high-quality, personalized products and services; always providing high High-quality products and the promotion of culture are at the forefront of enterprise development .

    It is foreseeable that with the active efforts of Maidao people, the solid wood furniture culture will surely develop more rapidly.