Analysis: The development of plumbing sanitary ware market follows three major trends

Plumbing and bathroom hardware in China is becoming more and more subdivided, and the follow-up of the three major trends can also play fashionable Xuan dance. The emergence of intelligent sanitary wares has given the traditional bathroom a life that can't be said to be painstaking and painstaking, but the arrival of the "new civilization and high technology era for toilets" is an indisputable fact.

Smart bathroom technology led the brand new innovation to bring intelligent bathroom products, can not help but mention the sensor faucet, hot selling sensor faucet to achieve intelligent bathroom started a very beautiful *, followed by a smart thermostat bath, smart pumping Toilet. Some people have doubts that the smart bathroom has not whipped up the "toilet **" hurricane in the market and it will always suffer from a "cold field". In fact, the concept is the culprit of this crime. Parents are more conservative and have little flu on smart bathroom products. Today, "8090" is increasingly becoming the main force in the market. They are unconventional and unique in style. With their growth, smart bathroom will surely be the newest in the sanitary industry. darling.

High-end bathroom fun taste "Bone Bone" is synonymous with white-collar, backbone, elite, specifically refers to those who have high-**, high-income, high-level "three high women." As half of the workplace, they have a certain degree of economic strength. They hope that they can use products with international standards and display their own tastes. However, this kind of economic strength is not enough to consume very high-end products. Therefore, it often seeks to “marginalize”, such as buying low-priced products and special products from well-known big brands.

Bathroom prices to achieve benefits and benefits Wang Road is different from the above two, the division of the milk family (housewives, English transliteration) in the face of hardware bathroom products, the first factor to consider is the brand, followed by the price, and finally the quality. As the representatives of low-end and middle-class consumers, their own financial conditions are limited. Coupled with less knowledge of bathroom hardware, they pay more attention to prices. In addition, discounted sanitary ware sales are a powerful catalyst for the nursing staff and have deepened consumer desires. Therefore, many businesses have seized the mentality of the teacher-in-law. They have launched indiscriminate promotions during the 3.8 Women's Day, Mother's Day, Christmas Day, National Day, and other large-scale festivals, and they have been tried and tested.

Summary: It's just that everything is possible. In addition to entering the market subdivision submarket according to the above factors, with the maturation market becoming more mature, it is not unreasonable to enter into increasingly fine market subdivision through career factors, personality factors, demographic factors and even national factors in the future. Yes, in order to capture different consumer groups in the bathroom.