At the end of this year, the furniture market rekindled the plate war

With the rapid development of China's furniture industry in recent years, the amount of wood-based board is increasing day by day, and the board market competition has become particularly fierce. In addition to domestic sheet metal manufacturing companies, foreign competitors have also joined the battle group, and for a while, the "Alliance" stood side by side. Manufacturers sometimes become at a loss in the choice of plates; and when most unprofessional consumers face the plate market with a wider range of choices and a wide range of environmental protection standards, they are also confused.

Upstream: Raw material prices increase, domestic board advantage may be reduced

The Morning News reporter learned from plate manufacturers and some furniture and flooring companies that recently both domestic and foreign plate prices have been raised inconsistently, with increases ranging from about 10% to 40%.

As one of the largest domestic producers and sellers of sheet metal, Lushuihe's trends are also regarded as the vane of the sheet industry. A few days ago, the reporter learned from the relevant person in charge of the manufacturer that the price increase of Lushuihe sheet has been set, and the enterprise will fine-tune the price at the end of the year, and the price will be significantly adjusted in 2011. As for the price increase, the person in charge said that it is still uncertain, and will be determined according to the domestic price rise standard. Another person in charge of wood-based panel in China, the person in charge of Daya's wood-based panel, said in an interview that due to the impact of the price rise of chemical raw materials, wood, water, electricity, oil and coal, and the appreciation of the renminbi, Daya Plate will increase its price, "per cubic 50 to 100 yuan. "

E Home Fashion, Odson, Desheng and other brands are the main imported plates used by domestic furniture companies and enjoy a certain reputation in the domestic market. Recently, rumors of imported plate price hikes have also been heard frequently. But at the same time, a person in charge of one of the imported plate alliance enterprises told reporters in an interview, "Although imported plate prices are also rising, we can purchase directly from the factory in the name of the alliance, just like Soufun.com Various group buying activities will be discounted due to the large amount of consumer purchases, and because they are purchased directly from the factory, a large number of intermediate links are saved, and this part of the profits will be given to consumers, so this method of collectively purchasing foreign plates in disguise , With an unmatched price / performance advantage. "

Midstream: Large price difference between finished products, or prompt market to "reshuffle"

Later, the Morning News reporter also came to the Red Star Macalline store in Dongsihuan. As an ordinary consumer, he conducted a survey on the prices of furniture of the same specifications and different brands made from domestic and imported plates in the market. . Take a 150cm × 45cm × 45cm full-plate TV cabinet as an example, the price difference between imported and domestic plates of several major brands of the same type of furniture is between 600 and 1,000 yuan; and on the price base, the imported plate material TV The cabinet is about 2000 yuan, and the domestic board is about 1000 yuan. Although this is a superficial and seemingly doubled price difference in finished product prices, with the recent increase in the price of domestic raw materials, the method of centralized procurement will limit the increase in imported raw materials to some extent, so, It is not difficult to guess that the new round of "domestic" and "imported" plate market competition will gradually start again.

As Cai Baohuan, the sales director of Beijing Top 100 Furniture, said, "Now, consumers are increasingly demanding environmental protection. Several commonly used imported plates use resin glue, which first meets the environmental protection requirements, and many domestic plates The formaldehyde content of the artificial rubber used is too high. "Imported sheet = high quality + high environmental protection, which was the generally accepted definition of the domestic furniture market. Now, the right-hand side of this equation may have to add another:" No Too high price. " As a result, the new pattern of competition in the Chinese panel furniture market may face a "reshuffle."

Consumers: charming eyes of environmental protection level

Based on the above analysis, although due to the influence of various factors in the market, sheet furniture manufacturers may turn their favor to more attractive imported sheets of lineage, and further subdivide the raw material market. However, the most fundamental purpose of the construction of the "upstream" and "downstream" market industry chains is undoubtedly to compete in a broader consumer market space. However, many consumers who choose panel furniture in the home city have expressed this view in an interview: the imported panel sounds good, but the environmental protection levels are so many and not uniform, some say "F4 star", there are Those who say "E0 level" and even those who say "Super E0 level" are more environmentally friendly? Is it the propaganda of the business or a national standard that can be identified?

The reporter went around in the furniture city and found that in addition to the phenomenon of confusion in environmental protection rating that consumers generally reflect, there are also problems such as non-standard test reports issued by businesses. Several companies that also belong to the Oderson Alliance said that the shop cannot issue a plate inspection report, and consumers are required to contact the agents themselves. And the only merchant in the alliance that has issued a customs declaration, the marked Odersen sheet exporting country is not the "Germany" in the promotion. An industry source told reporters: "Oudesen sheet should have three origins, but only the quality of German production is recognized as the best." Moreover, in the test reports of many brands, the reporter saw the removal of Iger plate marked "sampling tester" In addition, other imported plates such as Desheng Plates are marked with the words "send for inspection". "Sampling inspection" and "sending inspection" are obviously very different in terms of cost performance for consumers to determine the quality of the board.

According to a reporter from the Morning News, he then consulted experts from the National Building Materials Testing Center, an authoritative institution for environmental protection grading of building materials in China. At present, the grading standards for domestic sheet metal are still implemented according to the "national standard 18580-2001". E1 level, which meets the content of formaldehyde released per liter ≦ 1.5mg. As for the E0 level standard promoted by some businesses, it is only occasionally used in the identification of very few products, such as the Olympic Games. The standard is the content of formaldehyde released per liter ≦ 0.5mg . Therefore, whether it is the "F four-star" advertised by Odson and Desheng, or any "super E0 level", it is the icing on the cake for businesses and the reason for consumers to pay for environmental protection. At the same time, a group of official figures from the national quarantine and inspection agencies are also deeply worrying: "From February to June this year, the national inspection and quarantine department conducted a sample test on imported wood products for formaldehyde harmful substances, and the unqualified rate was as high as 31.2%. Hit a record high. "


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