Red Star Macalline helps China's home furnishing industry take off
At the beginning of the new year in 2011, Kokujo made heavy efforts to regulate housing prices, and the entire real estate industry also greatly slowed down the pace of growth in regulation. At this time, a series of promotional videos of the "Dream Team" film jointly shot by the leading company in the home distribution industry, Red Star Macalline, gathered the leaders of the top home furnishing brands, and landed on CCTV prime time, which had to cause social industry Extensive attention and discussion.
In 2011, the 25th anniversary of Red Star Macalline, the first brand in the home furnishing industry, took this opportunity to join hands with many well-known home furnishing brands in China to use plain language to tell the Chinese home furnishing industry and consumers "Have the beauty of home" dreams and efforts. Witness and review the 25 years of China's home furnishing industry together, and form a wide range of industry and social effects through the "Dream Team" joint event. On the one hand, it shows the increasingly industrialized development model of the home furnishing industry, reflecting the long-term philosophy of Red Star Macalline adhering to the "joint and win-win" principle; To maximize the value of consumers.
Red Star Macalline "Dream Team"-work together for a win-win situation!
Why is it called the "dream team" of the home furnishing industry? A person in charge of Red Star Macalline explained that the "Dream Team" of the home furnishing industry was originally founded to help Chinese consumers and home furnishing manufacturers to realize the dream of home furnishing and living together, hoping to represent the highest level of the home furnishing industry.
In the promotional video, Mr. Che Jianxin, the president of Red Star Macalline, joined the industry's top home furnishing brand executives to participate in the shooting. Different from the previous commercial film mode, the shooting of the "Dream Team" uses a modern home setting, which allows the home furnishing brand executives who have always been behind the scene to come to the stage and use warm words and whispers. The way of communication not only expresses the belief that Red Star Macalline and various home furnishing brands are "joint and win-win", but also indicates that the Chinese home furnishing industry is becoming more and more branded. Through the "cluster effect", it will serve consumers and create the most for consumers. The meaning of value. The dream of branding, industrializing and integrating the Chinese home furnishing industry has stepped into reality step by step.
Regarding the shooting of the promotional film, Che Jianfang, vice president of Red Star Group, said: "In the past, the lack of overall awareness of publicity in the home furnishing industry was mostly due to the single-handedness of brand manufacturers. It was difficult to form a collective effect of win-win cooperation. In terms of their respective brand promotion and shaping, they also start from the level of product sales and lack of consumer communication. Based on the increasingly fierce market competition, the Chinese home furnishing industry is moving away from the low-end competition stage of relying solely on promotion to drive sales. Brand awareness It is becoming more and more awakening. This series of "Dream Team" commercials breaks the form of one-way publicity in the past, through face-to-face emotions, cultural exchanges, warm advertising screens and narration, etc. to conduct more in-depth with consumers Communication. Changed the way of selling products in the past, and directly hit the public through emotions and culture. For this innovative emotional communication method, brand manufacturers are very recognized.
Mr. Che also laughed and said: "The original planned Dream Team promotional video was only one. As a result, many brands have requested to join once the video was launched. Now we have added the number of promotional videos at the request of everyone. The cost of pen shooting and delivery, but from the other side, this not only shows the comprehensive strength of Red Star Macalline, but also expresses the belief of Red Star Macalline "joint and win-win". "
Transforming 25 years of development of the home furnishing industry
To achieve beautiful dreams, we must bear hardships and pains. Looking back on the past 25 years, it is also the 25 years of development of China's household distribution industry. Twenty-five years ago, the home furnishing industry was blank, and there were no successful models and experiences to learn from. Moreover, the home furnishing industry at that time was also fighting alone. As the first person to "eat crabs" in the home distribution industry, the wind and rain experienced in it can be imagined. "Perseverance and perseverance," said Che Jianfang, vice president of Red Star Macalline Group, but these five words of ease have a lot of weight.
Mr. Che recalled that at the beginning of the establishment of Red Star Macalline, in order to attract investment and build corporate influence, the employees of Red Star Macalline went one by one to communicate with home furnishing brands. "At that time, it was not easy to attract investment staff. When wearing a star and wearing a moon, you had to break two pairs of leather shoes when you recruited a project, and there were many ups and downs in the middle. The enterprise came from small to large, and came over bit by bit, recalling the vivid memories. However, Red Star Macalline has always believed that perseverance can create success. "President Che recalled. It is precisely this "persistence and perseverance". In 25 years, Red Star Macalline has become the leading brand in the domestic home furnishing industry.
For the "Dream Team" series of promotional videos, the people in the advertising industry also highly praised them. Director He Haiming of CCTV Advertising Center said: "Red Star Macalline and various high-quality furniture manufacturers filmed the" Dream Team "series of promotional videos. The big event of setting a precedent for brand communication in the industry is worthy of congratulations. The launch of brand cluster advertisements, which are presented on CCTV screens in series, will promote the healthy development of the Chinese home furnishing industry and will also become a brand marketing case in the media communication industry. Red Star Macalline "Dream Team" delivers high-quality service concepts in front of consumers across the country. Consumers' recognition of corporate brand will enhance the brand value of the company and will eventually promote the company's national sales. "
Where is China's home furnishing industry in the next twenty-five years?
As a leading brand in the domestic home furnishing industry, Red Star Macalline has gone through a 25-year history with Chinese home furnishing manufacturers. The 25th anniversary is a day worth celebrating, and it is also a day to reload. Red Star Macalline has 25 years of hard work, 25 years of hard work, and 25 years of creative life. What will the future hold? The answer is still being explored, but one thing is for sure, Red Star Macalline will still adhere to the concept of win-win cooperation, as a home brand "incubator" to foster and help national brands develop and grow, with "commitment, always by your side" The attitude of the company continues to enhance the value of service, and the purpose of "creating the beauty of home furnishing" is used to release the dream of home furnishing for millions of families. Red Star Macalline helps China's home furnishing industry take off
At the beginning of the new year in 2011, Kokujo made heavy efforts to regulate housing prices, and the entire real estate industry also greatly slowed down the pace of growth in regulation. At this time, a series of promotional videos of the "Dream Team" film jointly shot by the leading company in the home distribution industry, Red Star Macalline, gathered the leaders of the top home furnishing brands, and landed on CCTV prime time, which had to cause social industry Extensive attention and discussion.
In 2011, the 25th anniversary of Red Star Macalline, the first brand in the home furnishing industry, took this opportunity to join hands with many well-known home furnishing brands in China to use plain language to tell the Chinese home furnishing industry and consumers "Have the beauty of home" dreams and efforts. Witness and review the 25 years of China's home furnishing industry together, and form a wide range of industry and social effects through the "Dream Team" joint event. On the one hand, it shows the increasingly industrialized development model of the home furnishing industry, reflecting the long-term philosophy of Red Star Macalline adhering to the "joint and win-win" concept; on the other hand, it indicates that the Chinese home furnishing industry is becoming more and more branded and will pass the "cluster effect" To maximize the value of consumers.
Red Star Macalline "Dream Team"-work together for a win-win situation!
Why is it called the "dream team" of the home furnishing industry? A person in charge of Red Star Macalline explained that the "Dream Team" of the home furnishing industry was originally founded to help Chinese consumers and home furnishing manufacturers to realize the dream of home furnishing and living together, hoping to represent the highest level of the home furnishing industry.
In the promotional video, Mr. Che Jianxin, the president of Red Star Macalline, joined the industry's top home furnishing brand executives to participate in the shooting. Different from the previous commercial film mode, the shooting of the "Dream Team" uses a modern home setting, which allows the home furnishing brand executives who have always been behind the scene to come to the stage and use warm words and whispers. The way of communication not only expresses the belief that Red Star Macalline and various home furnishing brands are "joint and win-win", but also indicates that the Chinese home furnishing industry is becoming more and more branded. Through the "cluster effect", it will serve consumers and create the most for consumers. The meaning of value. The dream of branding, industrializing and integrating the Chinese home furnishing industry has stepped into reality step by step.
Regarding the shooting of the promotional film, Che Jianfang, vice president of Red Star Group, said: "In the past, the lack of overall awareness of publicity in the home furnishing industry was mostly due to the single-handedness of brand manufacturers. It was difficult to form a cluster effect of joint efforts and win-win. In terms of their respective brand promotion and shaping, they also start from the level of product sales and lack of consumer communication. Based on the increasingly fierce market competition, the Chinese home furnishing industry is moving away from the low-end competition stage of relying solely on promotion to drive sales. Brand awareness It is becoming more and more awakening. This series of "Dream Team" commercials breaks the form of one-way publicity in the past, through face-to-face emotions, cultural exchanges, warm advertising screens and narration, etc. to conduct more in-depth with consumers Communication. Changed the way of selling products in the past, and directly hit the public through emotions and culture. For this innovative emotional communication method, brand manufacturers are very recognized.
Mr. Che also laughed and said: "The original planned Dream Team promotional video was only one. As a result, many brands have requested to join once the video was launched. Now we have added the number of promotional videos at the request of everyone. The cost of pen shooting and delivery, but from the other side, this not only shows the comprehensive strength of Red Star Macalline, but also expresses the belief of Red Star Macalline "joint and win-win". "
Transforming 25 years of development of the home furnishing industry
To achieve beautiful dreams, we must bear hardships and pains. Looking back on the past 25 years, it is also the 25 years of development of China's household distribution industry. Twenty-five years ago, the home furnishing industry was blank, and there were no successful models and experiences to learn from. Moreover, the home furnishing industry at that time was also fighting alone. As the first person to "eat crabs" in the home distribution industry, the wind and rain experienced in it can be imagined. "Perseverance and perseverance," said Che Jianfang, vice president of Red Star Macalline Group, but these five words of ease have a lot of weight.
Mr. Che recalled that at the beginning of the establishment of Red Star Macalline, in order to attract investment and build corporate influence, the employees of Red Star Macalline went one by one to communicate with home furnishing brands. "At that time, it was not easy to attract investment staff. When wearing a star and wearing a moon, you had to break two pairs of leather shoes when you recruited a project, and there were many ups and downs in the middle. The enterprise came from small to large, and came over bit by bit, recalling the vivid memories. However, Red Star Macalline has always believed that perseverance can create success. "President Che recalled. It is precisely this "persistence and perseverance". In 25 years, Red Star Macalline has become the leading brand in the domestic home furnishing industry.
For the "Dream Team" series of promotional videos, the people in the advertising industry also highly praised them. Director He Haiming of CCTV Advertising Center said: "Red Star Macalline and various high-quality furniture manufacturers filmed the" Dream Team "series of promotional videos. The big event of setting a precedent for brand communication in the industry is worthy of congratulations. The launch of brand cluster advertisements, which are presented on CCTV screens in series, will promote the healthy development of the Chinese home furnishing industry and will also become a brand marketing case in the media communication industry. Red Star Macalline "Dream Team" delivers high-quality service concepts in front of consumers across the country. Consumers' recognition of corporate brand will enhance the brand value of the company and will eventually promote the company's national sales. "
Where is China's home furnishing industry in the next twenty-five years?
As a leading brand in the domestic home furnishing industry, Red Star Macalline has gone through a 25-year history with Chinese home furnishing manufacturers. The 25th anniversary is a day worth celebrating, and it is also a day to reload. Red Star Macalline has 25 years of hard work, 25 years of hard work, and 25 years of creative life. What will the future hold? The answer is still being explored, but one thing is for sure, Red Star Macalline will still adhere to the concept of win-win cooperation, as a home brand "incubator" to foster and help national brands develop and grow, with "commitment, always by your side" The attitude of the company continues to enhance the value of service, and the purpose of "creating the beauty of home furnishing" is used to release the dream of home furnishing for millions of families.
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