Fang Tai
The process of innovation should be a "conscience" process. Once the original intention is forgotten, once the conscience is abandoned, the innovator may fall into the "Faust dilemma" of handing over the soul to the devil in pursuit of technological breakthroughs.
Dr. Zhou Yongliang communicated with Chairman Mao Zhongqun on the topic of innovation
Mao Zhongqun, chairman of Fangtai Group, is an old friend of mine for many years. Every year we meet and communicate through various forms. I think, whether it is for management or traditional culture, Mao Zhongqun will have a lot of new experiences every time. He has a strong desire to learn and a strong learning ability, which can be described as a "learning entrepreneur".
In June of this year, when I led a group of young entrepreneurs to Fang Tai's study tour, I started a conversation with Mao Zhongqun on the topic of innovation.
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Innovation from benevolence,In order to really benefit mankind
Innovation is actually a very popular topic, but Mao Zhongqun's innovation concept is indeed different. His "all innovations originate from benevolence" is itself controversial.
In the eyes of many people, innovation stems from thinking that strongly changes the world, and even believes that Confucianism with "benevolence" as the core is the ideological source that restricts China's innovation. Although this view first came from the perspective of Westerners, it has long been regarded as an authoritative cognition. Â Â Â I communicated with Mao Zhongqun on basic concepts. What is benevolence?
Mao Zhongqun's answer is: Confucius said, benevolent lovers. In other words, benevolence is a sincere love for human beings, especially a kind of caring love for consumers and users. This kind of care does not just make the user love it, but also makes the user feel at ease, let the user's family feel at ease, and bring happiness to the user and his family.
Therefore, Mao Zhongqun defined the corporate mission as "for the happiness of hundreds of millions of families." In his view, innovation must be guided by values, and this value is above all a kind of altruistic, social, and human happiness values.
In his eyes, many innovations, even technological innovations with strong social influence, although at the top level, are also very popular with customers, and even created huge economic benefits, but did not bring human well-being and users Bringing "relief" has even caused family disputes, consumer addiction and many social problems. What's more, some innovations also have anti-human tendencies.
This type of innovation does not originate from benevolent innovation, but may originate from human greed and ignorance. It is extremely destructive and is an evil "Pandora box."
Fangtai's product development and technological innovation are firstly based on the initial peace of mind to give customers peace of mind, based on the focus on the happiness of hundreds of millions of families, not on what international level or national technical standard of technological leadership, nor on the pursuit of how many intellectual property rights, Not even to beat the competition.
Therefore, it was only the development of the new generation of range hoods that took the limit requirement of "no smell of fried chili" as the standard for the development of a new generation of cooker hoods, and the emergence of a typical Chinese-style kitchen utensils such as a sink dishwasher.
In other words, in Mao Zhongqun's view, innovation must be a choice based on values ​​and an act with strong social and human attributes, rather than merely a technical act. Individuals or enterprises, even scientific research institutions, do not We should blindly pursue the top and leading of the technology itself, and we should pay more attention to the social effects and ultimate purpose brought by innovation. We can never forget the original intention of innovation and human conscience.
The process of innovation should be a "conscience" process. Once the original intention is forgotten, once the conscience is abandoned, the innovator may fall into the "Faust dilemma" of handing over the soul to the devil in pursuit of technological breakthroughs.
At the same time, with the guidance of conscience and the original intention of benevolence, it is possible to avoid the common problems of technology research and development for technology. Of course, not to mention the pseudo-innovations that hold innovations and deceive large amounts of state funds and investors.
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Innovation based on the principle of moderation,Is the innovative standard with temperature
According to such standards, how should companies innovate?
Mao Zhongqun's answer is: The principle of innovation is moderation. It is even more surprising to see Confucian moderation as the principle of innovation. In the eyes of many people, the mean of Confucianism is the natural enemy of innovation.
If a company leader with less successful innovation said so, it is estimated that many people think it is because he adheres to the principle of moderation, and Fang Tai ’s innovation is precisely the leader in the industry, full of invention patents and sales revenue. The compound annual growth rate of 25% per year does not match the principle of moderation.
Mao Zhongqun believes that this is mainly due to the misunderstanding of Confucian "moderate" by many people. Â Â Â In the eyes of many people, mean means conservative and almost okay, not pursuing leading and aggressiveness.
In Mao Zhongqun's view, this is not the true meaning of the mean. The mean is not the same. It is not conservative. It is about moderation and moderation. It's just right, and it's about excellence. Moderation is not about being sharp. , This is a strict adherence to values.
To this end, Mao Zhongqun can devote all his energy and effort to pursue top-notch innovative technologies and products in order to give users peace of mind and bring happiness to the product user family, which not only reflects the bottom line principle, but also a kind of value Active observance is to some extent a "sage" state. I think that maybe based on this, Mao Zhongqun took "sanctification" as his only pursuit in a mission he set for himself.
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The direction of global innovation,Beacon with values
In fact, is it also a modest bottom line principle for Google, the world ’s largest Internet company, to position its values ​​as “do no evil� "Don't do evil" is to draw a red line for your innovation and the use of its innovations. I think it can also be understood as a principle of moderation to a certain extent.
In Mao Zhongqun's view, innovation is not only a bottom line problem of not doing evil, but also guiding people to good.
Today, the controversial Tencent has also positioned its values ​​as "towards good." Kazuo Inamori proposed "respecting and beloving people", and he should be a representative of Eastern entrepreneurs who were earlier, more pious, and more determined to pursue Confucian values.
This is precisely why Kazuo Inamori is more sought after and recognized in China. In the eyes of many Chinese entrepreneurs, Kazuo Inamori is not only a representative of an entrepreneur, but also a pious practitioner of Confucianism.
With the development of artificial intelligence technology and the emergence of negative technology effects, people are paying more and more attention to technological values ​​and related ethical issues. More and more people are paying attention to the development of artificial intelligence technology to bring unprecedented sensory enjoyment and In addition to the convenience of life, what impact will it have on human survival and well-being.
Technology was invented by humans and used by humans, and it will be influenced by human values ​​and pursuits. Just as nuclear fusion can bring almost unlimited clean energy to humans through nuclear power, it can also bring incalculable catastrophic consequences to humans through nuclear bombs.
Therefore, a group of outstanding entrepreneurs such as Mao Zhongqun pay attention to the source and principles of innovation, not only the pursuit of the enterprise, but also represent in-depth thinking about the value of human beings and the enterprise itself.
The social responsibility of an enterprise is not only reflected in how much money it has donated, how much taxes it has paid, and how many employment opportunities it has provided. This is only the basic social responsibility of an enterprise.
The higher level of corporate social responsibility is to bring happiness to consumers and the general public through innovation, so that all consumers and their families feel at ease and comfortable, thereby creating more sustainable and valuable welfare for the society .
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