Wang Chen: Working hard to promote the orderly development of online media

On the 27th of October, the 10th China Internet Media Forum with the theme of "changing the mode of development and enhancing communication capabilities" was held in Nanjing, Jiangsu. Relevant persons in charge of online media such as key news websites and major commercial websites, as well as relevant officials in charge of central and state agencies, Nanjing Municipal Party Committee Propaganda Department and others, attended the forum. The annual online media forum is considered to be the most important and influential annual event of the online media community.

Wang Chen, deputy director of the Central Propaganda Department and Director of the Central Office of the State Council Information Office, attended the opening ceremony of the forum and delivered a keynote speech titled "Leading the Road to Scientific Development and Promoting China's Internet Media Construction to a New Level."

Wang Chen said that this year marks the 10th anniversary of the launch of the Internet Media Forum. In the past decade, under the correct leadership of the Party Central Committee and the State Council, through the joint efforts of the Internet industry and the whole society, China's Internet emerging media business has flourished, and the Internet culture has become increasingly prosperous, and an encouraging situation has emerged. The ten-year development process has fully proved that in order to promote the healthy and orderly development of the Internet's emerging media, we must conscientiously adhere to the principle of “actively utilizing, scientifically developing, administrating according to law, and ensuring safety”, insist on the direction of advanced socialist culture, and persist in focusing on construction and promotion. The development and application of the Internet, adhere to the development with one hand and management with one hand, insist on giving top priority to social benefits, fulfilling social responsibilities in an effective manner, and proceeding from China’s actual conditions to actively explore the development and management of the Internet with Chinese characteristics.

Wang Chen pointed out that at present, the development of the Internet presents four new features and new trends: First, the characteristics of Internet media and popularization are increasingly evident, and online media has become an important force for public opinion in our country. This puts forward higher requirements for the maintenance of mainstream public opinion and implementation of social responsibilities by online media. Second, the pace of Internet penetration into the economy and society is accelerating. The impact of the Internet on social life is ubiquitous and omnipresent. We must vigorously promote the development and use of the Internet while integrating cyberspace into the management of the real world and vigorously promote the integrity of cyber civilization. Third, various information networks are accelerating convergence. It is expected that in the next 3 to 5 years, China’s Internet industry will enter a new era of “three-in-one” integration of computers, mobile phones and televisions, providing consumers with more diversity, more abundance, and more. The characteristics of online cultural products and services are new topics faced by online media. Fourth, Internet technology is facing an upgrade and transformation, the technology update cycle is getting shorter and shorter, and new business forms are emerging one after another. This will greatly expand the network information dissemination channels, and at the same time it will pose new challenges to standardize network communication order and ensure network information security. Faced with the new requirements of the new situation, online media must resolutely implement the series of deployment requirements of the party and the government on strengthening and improving the work of the Internet, persist in taking the path of scientific development, and push China's online media construction to a new level.

Wang Chen proposed five requirements for strengthening the construction and management of the Internet's emerging media:

First, to strengthen awareness of opportunities and scientifically plan the development of online media. We will firmly seize and make good use of our country's important strategic opportunities for development, adhere to global vision, and strategic thinking to plan for our own development. We will recognize the important functions and functions of online media with new ideas, and promote the construction and development of online media with new ideas. With new measures to standardize online media management, it not only vigorously promotes the prosperity and development of online culture, but also effectively safeguards information security on the Internet, and strives to build the Internet into a new frontier for advanced socialist culture, a new platform for public cultural services, and a spiritual and cultural life. New space.

Second, strengthen the awareness of guidance and create a good online public opinion environment. Firmly grasp the correct direction of public opinion on the Internet, sing the main theme, and take the initiative. Firmly establish the concept of the masses and conscientiously regard on-line public opinion guidance as an effective method and an important way to connect the people and serve the people, conduct in-depth research on the characteristics and laws of online public opinion guidance, adhere to the reality, close to life, close to the masses, and constantly strengthen the guidance of online public opinion Affinity, attraction, and appeal.

Third, to strengthen the position awareness and create an online platform with a wide range of influence. Grasping the favorable opportunity for the current network to adjust and integrate, accelerate development, strengthen strength, and constantly improve competitiveness and influence. Integrate and make good use of existing news information resources, make full use of network technology innovation achievements, innovate information dissemination methods, broaden information dissemination channels, further enhance external communication capabilities, build a network of global influence media, and better transmit Chinese voices To the world.

Fourth, strengthen the sense of innovation and enhance the ability of online media for sustainable development. According to the overall deployment of the Central Cultural System Reform, and in accordance with the requirements of “innovation system, conversion mechanism, market orientation, and vitality”, the Internet media should vigorously promote reform and innovation in the online media, and establish a dynamic, efficient, more open, orderly, and conducive to scientific development. The institutional mechanisms to further enhance the internal vitality, foster sustainable development capabilities, improve the overall level of China's Internet emerging media, and develop a road of online media with Chinese characteristics.

V. Strengthen the sense of responsibility and further standardize the network communication order. Network media should further strengthen the awareness of social responsibility, persist in giving top priority to social benefits, vigorously promote self-discipline in the industry, consciously accept supervision from the masses, and resolutely safeguard network information security and national interests. Advocate healthy and beneficial network expression and civilization interaction, promote rational thinking, civilized creation, and orderly participation, so that the Internet truly becomes a spiritual home for common building and sharing.